Improving overseas brand influence through LinkedIn platform

1. Company Profile

A certain pump company was established in 1954. It is a professional pump manufacturer integrating R&D, production and sales.

With more than 1,000 employees, it has three production bases located in Baini-Sanshui, Leping-Sanshui in Foshan, Guangdong, and Zunyi in Guizhou, covering a total area of 210,000 square meters and a construction area of 123,000 square meters.

The corporate vision is to become a global leader in the field of fluid equipment and technology, uphold the spirit of pragmatism, focus, tolerance and innovation, and guided by the values of kindness, integrity, gratitude and win-win, to provide customers with efficient and reliable equipment and technology and create value for customers.

2. Market Status and Challenges

A certain pump company has a certain reputation and market share in the domestic pump industry, but its brand awareness in overseas markets needs to be improved.

Goal: To establish a professional image on overseas social media platforms (such as LinkedIn) to attract the attention of target customer groups and expand overseas business.

LinkedIn platform attributes: LinkedIn is a global social platform focusing on the professional and business fields. With its high degree of professionalism and powerful network expansion functions, it provides companies and professionals with brand display, industry exchanges, business cooperation and career development opportunities. It is an important link connecting global business elites.

3. Project Information

LinkedIn homepage creation and improvement: create a company homepage, design a homepage banner, set field keywords, associate independent website pages, set employee information, etc., improve all content information of the company homepage, and optimize the search visibility of the homepage.

Post content is published regularly every month, and key posts are pinned and selected.

Join industry groups : Find and join industry-related LinkedIn groups, share high-quality posts from your homepage to the group, guide group members to follow your company homepage, and expand the homepage’s natural traffic and influence.

Invite friends to follow: Invite internal employees, partners, suppliers, customers and other contacts on LinkedIn to follow your company’s homepage and use their social networks to expand the brand’s reach.

Create an article column: Create a corporate article column on LinkedIn and regularly publish industry information articles obtained from the official website to further enhance the company's professional status and influence in the industry and attract potential customers to actively pay attention to the company's homepage.

Natural data:

Current fans: 600+

Home page organic page views: 30,000+

Join Group: 10+