The secret to high-tech enterprises' success in exporting | Using Google Marketing to double the number of inquiries!

Brand Background

A leading brand in the domestic antenna industry in Shenzhen currently has a daily budget of 1,000 yuan on Google. The purpose of the promotion is to compete with well-known European and American brands while obtaining high-quality inquiries.

Marketing strategy

The Yige team analyzes the client’s Google advertising account and provides multiple optimization suggestions for the client’s website issues.

1. Adopt our website suggestions to improve website marketing power while taking into account brand content display

(1) Add a multi-product details module structure, focus on layout and aesthetics of the details, and display the main product image in a way that is different from other traditional websites, leaving a deep impression on users.

(2) Enhance the content of the case page and use a combination of pictures and text to display it. The effect is better than pure product description, which increases engineering customers' preference for the website and guides them to click the inquiry button.

2. Advertising strategy

(1) Differentiate the series by country, and use different products for different regions.

About 30 days after the launch, the account will be optimized based on country, keyword, device, and population data.

(2) Observe the conversion performance of the advertisement in real time.

The advertising is put out for a total of about 90 days, and then compared with the inquiry data of the first/second/third months, new optimization strategies are focused on to optimize and increase the number of inquiries based on the existing results.

3. Increase brand promotion

After the previous optimization, run the campaign for another 30 days, using display ads to attract a large amount of traffic, covering the remarketing customer list of the previous 30 days, and display it to potential audiences to increase brand coverage.

Promotion channels and effects

After optimization by the Yige team, the client's Google advertising account achieved good results:

＊ The number of customer inquiries increased by 75%   ↗

＊   Before the ad account adjustment, the average number of inquiries was 5 per week. After the adjustment, the average number of inquiries was about 12 per week.   ↗

＊   In 2021, Google received 240 inquiries and achieved sales of more than RMB 1.3 million. In 2022, after the Yige team took over, the number of inquiries was more than 500 and sales were more than RMB 3.8 million.