Helping machinery companies successfully expand overseas markets through SEO integrated marketing

1. Project Background

A machinery company in Foshan, as a leading domestic mid-to-high-end molding equipment service provider, has a good reputation in the domestic market with its excellent products and services. However, in the fiercely competitive overseas market, how to quickly establish brand awareness and trust has become a key challenge for its overseas market expansion.

2. Marketing Plan

Through in-depth research and analysis, the Foshan Yige team found that the natural rankings of the client's brand words and core product words in overseas markets were relatively low, resulting in insufficient brand exposure, which directly affected the reach and conversion of potential customers. In response to this pain point, the team tailored a set of "precise traffic diversion + brand empowerment" integrated marketing solutions for the client, aiming to quickly improve the brand's visibility and influence in overseas markets through multi-channel collaboration, and help the client achieve overseas business breakthroughs.

3. What we do

  1. Improve brand awareness: Through SEO optimization, we can increase brand exposure and influence in overseas markets, allowing more potential customers to understand your brand.
  2. Keyword matrix: Deeply explore the search habits and needs of industry decision makers, build a three-level keyword system of "product + scenario + industry", and ensure that various search scenarios of potential customers are covered.
  3. Phased optimization strategy: Develop targeted optimization strategies based on market feedback and data analysis at different stages to ensure continuous improvement in SEO effectiveness.
  4. Technical optimization: Solve website technical problems such as duplicate content, 404 pages, etc., compress redundant CSS/JS code, optimize loading speed, configure dynamic Sitemap and hreflang tags, increase the inclusion rate of multilingual pages, and provide users with a smooth access experience.
  5. Content Marketing: Create a professional and authoritative content system, including technical articles, case studies, industry insights, etc., to convey brand value, enhance customer trust, and establish the image of industry experts.

4. Optimization effect:

After more than 7 months of refined SEO optimization by the Yige team, the natural search performance of a machinery company's website in Foshan has been significantly improved, laying a solid foundation for overseas market expansion:

Precise keyword strategy: The website used a total of 4,875 keywords to bring in potential customers, 28 of which were on the homepage and 56 were on the second page.

The optimization effect is significant: Through optimization, the rankings of 967 keywords jumped to 21-50, greatly improving the search visibility of the website.

SERP featured content: Successfully created 26 SERP featured content, enhancing the website's competitiveness in search results.

V. Summary:

Through the SEO integrated marketing plan of the Yige team, a machinery company in Foshan successfully improved its overseas brand awareness and laid a solid foundation for overseas market expansion. This fully proves the important role of SEO in the process of brand expansion overseas. Through precise keyword strategies, technical optimization and content marketing, enterprises can effectively improve brand exposure, win customer trust, and ultimately achieve market breakthroughs.