Helping global office furniture brands accurately expand overseas markets through SEO optimization

1. Project Background

A furniture company in Foshan is a comprehensive productivity factory and a designated supplier for more than 50 Fortune 500 companies . It focuses on customized office furniture solutions for designers, engineers and other professional groups. As market competition intensifies, customer website traffic growth is weak, and inquiry conversion is sporadic. It is urgent to increase website traffic to accurately reach overseas corporate purchasing decision makers and professional users.

2. Marketing Plan

After gaining an in-depth understanding of the client’s product features, current sales, and the first overseas promotion target market, the Foshan Yige team tailored an integrated marketing plan for the client. The plan aims to achieve sustainable growth through mid- to long-term strategic planning through Google SEO.

3. What we do

  1. In-depth competitor analysis: Research three global benchmark office furniture brands and refer to their keyword layout, content structure and external link channels.
  2. Keyword matrix construction: core words + long-tail words (product words, scene words, regional words), optimize priority classification.
  3. Optimization strategy adjustment: adjust keyword strategy based on GA/GSC data in real time and optimize inefficient pages
  4. Technical optimization: fix 404 errors, standardize H1/H2 tags, optimize code redundancy and other issues.
  5. Content reconstruction: optimize 50 key pages (TDK tag embeds keywords), add 3D scene pictures and comparison copy to product pages to enhance user experience; publish industry insight articles to enhance professional authority.
  6. Internal and external links of the website: Establish a closed-loop traffic diversion of "article → product page → solution page" and build related external links to improve page weight.

4. Optimization effect:

After more than nine months of refined SEO optimization by the Yige team, the website's natural search performance has been significantly improved, laying a solid foundation for overseas market expansion:

Keyword ranking: A total of 1,010 keywords on the website successfully entered the Google search ranking, of which 88 keywords were on the homepage and 161 keywords were on the second page, bringing continuous potential customer traffic to the website.

Long-tail keyword strategy: The number of long-tail keywords targeting niche market needs has surged from 108 to 371, ranking between 21 and 50, effectively covering the search intent of more potential customers and accurately reaching the target audience.

Significant increase in click volume: The website's natural search click volume increased more than 3 times, soaring from 173 times to 586 times, which means that more potential customers visit the website through natural search, providing strong support for sales conversion.

SERP featured content: We successfully created 43 SERP featured content, allowing clients’ information to stand out in Google search results, greatly improving brand exposure and authority.

V. Summary:

Through professional SEO optimization strategies and continuous efforts, the Yige team has successfully improved the natural search rankings and traffic of client websites, creating favorable conditions for overseas market expansion. We will continue to work hard to continuously optimize SEO strategies to help clients achieve greater success in overseas markets!