Mechanical Industry Case | Optimize Google Ads in this way and double your inquiries easily!

Brand Background

A large machinery company in Guangzhou spends 1,000 yuan per day on Google Ads, which is considered sufficient in the large machinery industry. However, the number of inquiries from the customer's ad account is small, and a large proportion of inquiries are invalid.

Marketing strategy

After analyzing the client's Google advertising account, Yige Technology customized an exclusive Google advertising optimization plan for the client.
1. Accumulate data in the early stage, subdivide countries and adjust budgets in the later stage

  • In the early stage, you can differentiate series by country and filter out some products that have no budget consumption.

  • It will take about 15 days, based on data feedback, to differentiate the series of launches by product characteristics, and the countries can be further refined later.

  • When the data has accumulated for about 30 days, we can set up a separate series for the countries with a large consumption ratio and also set up a separate series for the countries where we focus our investments.

    2. Increase brand promotion

Use low-cost traffic-generating promotions such as display ads, YouTube video ads, Pmax, etc., place brand word search ads, do a good job in corporate brand promotion, and increase brand awareness.

Promotion channels and effects

After optimization by our Yige operations team, the client's Google advertising account achieved the following results:
1. The number of customer inquiries increased by 50%

Before the advertising account was adjusted, the average number of follow-up inquiries was 4 per week. After the adjustment, the average number of follow-up inquiries was about 10 per week.

2. Brand searches continue to grow by 50%
The account began to plan brand promotion, which increased the brand influence and led to a significant increase in brand search volume in the past three months.