Bathroom industry: How to regroup during the sales trough and increase overseas popularity

Brand Background

A bathroom company in Foshan City is a company specializing in the production of bathroom products. Its products include: shower rooms, massage bathtubs, integrated shower rooms, shower screens, shower trays and other bathroom products.

The enterprise has invested heavily to establish an inspection center and has obtained CE, ETL, TUV, ACS, BS, UPC/CUPC, BSCI, SASO and ISO9001 system certifications. It has introduced German technology and scientific management and has strong technical advantages.

Project Challenges

When the company's overseas market manager first approached Foshan Yige, he pointed out that their original customer acquisition methods were mainly through offline exhibitions, development letters and other traditional channels, with relatively single sales channels and very few effective inquiries. Moreover, Alibaba, which only operates online, has seen increasingly poor operating results.

Therefore, the Yige operation team combined the situation of the bathroom industry with the company's product information and suggested building a marketing website for the company and using Google Ads to promote and direct traffic to the official website, so as to quickly obtain high-quality inquiries.

Marketing strategy

Marketing strategy

3. Increase the effective exposure of brands and products through display advertising positioning, tap into new customers through custom crowds, locate peer websites that have been browsed before + locate related bathroom topics and other related information, actively display the company's brand and product information, and guide traffic to the official website at a low cost, increase product exposure and traffic, and effectively tap into potential customers.

At the same time, the target markets of customers such as Southeast Asia, Europe, and America are precisely located. During the launch process, the Yige operation team will also make timely adjustments to the conversion effects of various regions. The bids are lowered for regions with high consumption and poor conversion effects; while for regions with good conversion effects, the bids are promptly increased to strive for more conversions. The brand exposure and click volume are continuously improved↗, and accurate and high-quality inquiries from Southeast Asia, Europe, America and other countries are continuously obtained, and high-quality customers in some target countries such as America and Southeast Asia are closed.

4. Improve exposure and traffic to the spring and autumn Canton Fairs every year through Gmail ads. In the past, the company participated in the spring and autumn Canton Fairs every year. Since the offline Canton Fairs were discontinued and the online Canton Fairs were launched, it has been particularly eager to use Google promotion to better expose the Canton Fair exhibition information to foreign buyers and obtain more and better foreign buyer leads.

Based on the company's exhibition and product information, Yige's operations team immediately arranged for the design team to design Gmail advertising materials, using pictures of previous grand events, discounts and other information to attract user attention and accurately direct the target audience.

In addition, we will coordinate with the positioning of the audience of relevant exhibitions and domestic and foreign exhibition information to enhance product promotion and traffic, so that overseas target customers can understand the company's exhibition information and product information, and guide them to the Canton Fair information page on the official website to increase buyer leads.

In the early stage of promotion, the goal of the Yige operation team was to attract interested users to pay attention to this online exhibition and learn about the company's participating products and preferential policies; in the middle and late stages of promotion, we adjusted our strategy, reminding users about the exhibition arrangements in a timely manner, and ensuring user attention through high-frequency stimulation, ultimately achieving transaction results✔.

Promotion channels and effects

With the services provided by Yige's operation team, the company's advertisements received 8.88 million impressions↗ , attracted 95,400 clicks on the advertisements by the target audience↗ , and received more than 800 effective inquiries↗ . With the services provided by Foshan Yige, the company's customer acquisition costs have been greatly reduced, its business volume has continued to grow every year↗, and its overseas reputation has continued to increase✔ .

With the dual strategy of combining the construction of a marketing website with the delivery of Google Ads, the delivery effect is very significant. The company has also successfully transformed from offline customer acquisition to online customer acquisition. Because of the trust in the Yige operation team and the satisfaction with the long-term service results, the company has never stopped renewing since the beginning of the cooperation, and the cooperation has been very smooth!