How can the lighting industry promote brand and occupy the market through SEO?
Brand Background
As an innovative and professional downlight manufacturer, a lighting company in Foshan focuses on lamps and smart LED lighting systems. It has more than 260 patent applications worldwide. As one of the top ten lighting companies in China, it has been developing in China. Affected by the epidemic, it wants to obtain more orders by expanding overseas business.
Marketing plan
The Foshan Yige team has a comprehensive understanding of the company's products, current sales, target markets for the first overseas promotion, etc., and has made a customized promotion plan for this. It recommends using Google SEM as a basis to quickly expand overseas markets, establish an independent English website, and combine Google SEO as a medium- and long-term layout for overseas markets.
In response to customer requirements, we do this
1. Separate the PC and mobile terminals and strengthen mobile terminal optimization (currently mobile terminal traffic accounts for more than 60%)
2. Make suggestions for adjusting the basic SEO of the entire site
3. Expand and layout keywords based on the customer's products and website structure
4. Provide a summary description of the product list page (for corporate websites, product list and product details pages account for more than 50% of traffic and are key areas for optimization)
5. Install Google Console code, submit Sitemap, analyze indexing status weekly, analyze and adjust the word output of a single page, and weight some keyword content.
6. Website internal and external link construction
Promotion channels and effects
After more than five months of optimization and adjustment, we have focused on optimizing 200 keywords, of which 67 keywords are ranked on the homepage, and are currently in a basically stable state.
At the same time, among the 635 optimized keywords, 151 keywords are searchable with product image information in Google Images, and 6 of them can directly link to the company's official website.
By adjusting the TDK of the entire site, optimizing internal links, supplementing the website’s content, and writing professional articles, we maintain a state of continuous updating; the website’s natural search ranking maintains a steady upward trend.
