Ceramic industry: How did we help our customers achieve a million-dollar turnover in half a year purely through enquiries?
Brand Background
A ceramic company in Guangdong is one of the top ten ceramic tile brands in China. It exports to 108 countries and regions across the country, serving a total of 1 million households and providing overall housing construction services to customers around the world.
In the past, the company's only customer acquisition channel was through offline exhibitions, and its customer base and sales channels were very single. In addition, due to the impact of the epidemic since 2020, offline exhibitions have been banned repeatedly, and the only customer acquisition channel was closed. Therefore, it could only choose to start from scratch and switch to online marketing on overseas platforms. In addition, the company's operations team had "no knowledge" of overseas online marketing.
Under such circumstances where the company is unable to acquire customers both offline and online, it is undoubtedly very difficult for the company to successfully launch its independently developed new products into the market, which makes overseas marketing even more difficult.
Marketing plan
According to the company's situation, we proposed a one-stop overseas marketing strategy from marketing official website to Google promotion . The first step is to build a brand official website. Our website construction team builds a customized official website suitable for the ceramic industry according to customer needs, provides the most complete technical support, optimizes keyword layout in advance, and helps the company build a high-quality marketing website suitable for Google marketing.
Using differentiated customized brand websites and more creative brand stories to acquire customers is more conducive to the conversion of inquiries, and using customized official websites lays the foundation for subsequent Google promotion.
In terms of overseas one-stop marketing, Google uses advertising in various channels to accurately target customers in Europe, America, Southeast Asia, the Middle East, Africa, and some North American countries. By integrating big data to analyze user portraits, the company can obtain more foreign trade opportunities through precise industry and product keyword targeting, as well as video advertising and remarketing advertising .
In response to customer requirements, we do this
1. Search advertising: focus on manufacturer keywords, use precise industry and product keyword targeting to attract traffic to the official website and obtain inquiries from potential customers.
2. Display advertising: Target relevant topics and groups, actively display brand and product information, and increase product exposure and traffic at low cost.
3. Video advertising: Place YouTube video interstitial ads and video discovery ads to showcase products and services more vividly, increase product video playback and channel subscriptions at a low cost, and better enhance the influence of the corporate brand.
4. Remarketing ads: Establish a private traffic pool, use remarketing ads, create more targeted ad copy and images, remarket to users who stay on the website for a long time or visit a large number of pages, and accumulate quality potential customers. Create a remarketing list, create more targeted ad copy and images, and remarket to users who stay on the website for a long time or visit a large number of pages.
Promotion channels and effects
Promotion channel: Google Ads
Promotion duration: half a year
Number of valid inquiries/messages: more than 400
Transaction: Over 1 million RMB
Ad impressions: 9 million
Number of hits: 200,000
Promotion channels and effects
YouTube situation:
Views: 196,000
Watch time: 2176.3h
Subscription growth: 507
From the data, under the service of Yige Technology's professional team, the promotion of this project more accurately covered the target audience, brought marketing results beyond expectations, and reduced the conversion cost by 50%, while increasing the number of high-quality inquiries for customers by 35%. At the same time, it established a good reputation and customer relationship for the company in the field of overseas Internet promotion.
This concludes the sharing of this case study. We hope that it can provide companies in related industries with new ideas for overseas marketing and achieve new breakthroughs in overseas promotions.