How to develop highly active and high-quality customers on LinkedIn?
We all encounter this problem on LinkedIn. For example, we search for potential target customers on LinkedIn through keywords and other search conditions, carefully send invitation messages, and wait for customers to accept with great expectation, but never see their response.
This mainly includes two reasons:
1. For foreigners, LinkedIn is different from instant messaging tools. It is just a workplace social platform, so the frequency of daily use of LinkedIn is not very high. The content of the carefully sent invitation message may not be seen by the customer .
2. The content of the invitation message and the content displayed on the LinkedIn account are not enough to attract customers and make them willing to accept your friend invitation.
With the help of the universal LinkedIn auxiliary tool LinkedIn Assistant, you can perform operations in a systematic and standardized manner, which ensures to the greatest extent possible safer and more efficient customer development on LinkedIn, and you yourself are more of a person who controls the direction and rhythm.
Use LinkedIn Assistant to avoid wasting your energy on repetitive, mechanical actions. These circular cause and effect relationships will directly affect the results you can achieve on LinkedIn to a large extent.
Point 1.
Optimize and improve the content of invitation messages and the information displayed by LinkedIn accounts (personal profile, achievements, skills, daily dynamic articles, etc.).
Point 2.
After binding your LinkedIn account on LinkedIn Assistant, click "Dynamic Mining" in the left menu bar, then enter relevant keywords, search and filter based on the dynamics posted on LinkedIn to find out those customers who use LinkedIn more frequently and are more active on LinkedIn.
Point 3.
When high-activity, high-quality customers are selected, they can be actively developed through the following different dimensions:
A. By liking the updates posted by the customer.
B. Through dynamic comments posted to customers.
C. By further actively sending invitation letters to add friends.
Allow yourself to appear in the sight of customers in different ways to deepen their direct impression and favorability. Reach and attract customers in a variety of ways to maximize the attributes and advantages of social customer development.
Point 4.
Whether you are sending a friend invitation letter or commenting on the dynamics posted by the customer, inserting the name variable in the content will automatically replace the name of the added customer. Let the customer feel that you are writing it specifically for him, and naturally the recognition and intuitive feeling will be better.
Point 5.
Whether sending an invitation to add a friend or commenting on a dynamic posted by a customer, the content must follow the principles of professionalism and friendliness . Don't let some of the content that is displayed and attracts customers to want to know more about you become simple and crude rigid advertising.
You should know that commenting on the dynamics posted by customers gives you an opportunity to "promote" yourself in the customer's "circle of friends". Appropriate and professional comments can not only attract customers, but also attract customers' "friends" .
Do not include any website links or other contact information (including phone, email, etc.) in the message content. If you leave a website link or other contact information in the message content, it will not only have no practical significance (because the customer has no idea about you, so he will not be interested in visiting the website, let alone calling or emailing you), but it will also easily be judged as spam by LinkedIn.
Secondly, in the "Message Template" in the left menu bar, you can edit multiple related message contents with different contents in advance . When performing related operations, you can directly select multiple and automatically switch to send. This can avoid the risk of repeatedly sending the same message in a short period of time, which will easily lead to the risk of being judged as spam by LinkedIn.
When we have the methods and capabilities to screen out highly active, high-quality customers and focus on developing them through different dimensions, all that remains is to adjust our work arrangements, prioritize them, and spend more time on these customers who are more active on LinkedIn.
Especially when a customer becomes a LinkedIn friend and a connection is established, you can use LinkedIn Assistant's friend classification and grouping management in a timely manner to mark the group, focus on development, and focus on conversation . For every bit of understanding of the customer, as well as the degree of communication and follow-up, detailed information can be noted one-on-one. This will facilitate the subsequent development, conversation, and follow-up process to keep track of the communication rhythm and ensure the quality of communication.
Developing customers through LinkedIn social networking is a long-term accumulation process. You need to make customers willing to establish LinkedIn friendships with them through your friend invitations, get the opportunity for direct and continuous dialogue, and then gradually penetrate your information. In this process, LinkedIn content marketing must be done well. The central idea is to make customers interested in you, willing to learn about you, your career, and your products, and ultimately create sales opportunities.
Because LinkedIn is an absolutely professional, commercial and occupational workplace social platform, its platform attributes also determine the quality, preferences and style of its user groups. The understanding and positioning of LinkedIn, as well as the working methods and thinking frameworks implemented on LinkedIn, determine whether LinkedIn can play a role in your business development.