Industry Case Study I How to Complete Millions of Orders Through Google?
In this issue, Yige Assistant will share with you a successful case of how the lithium battery industry obtained inquiries through overseas promotion.
First, let’s take a look at the operational results achieved in the past year:
Number of overseas inquiries: 2000+
Inquiry transaction amount: 5 million+
CPA conversion cost reduction: 55%
01
Enterprise Project Background
The company has more than 20 years of industry experience and is currently one of the largest battery manufacturers in South China. The company specializes in advanced equipment and manufactures a full range of lead-acid batteries and lithium batteries. Before the outbreak of the epidemic, the company mainly relied on traditional customer acquisition methods to conduct foreign trade business, such as offline exhibitions and overseas visits, and online channels were non-existent . As a result, after the outbreak of the epidemic, the company faced the dilemma of offline customer acquisition being blocked and online marketing being weak. In the past two years, it has faced huge sales pressure.
02
Easy Song Promotion Strategy
①Diagnose the company's official website and make suggestions for optimization
Our operations team analyzed that the company's official website did not meet the requirements for priority inclusion in Google search engines , and needed to modify and improve the layout and content of the official website. At the same time, we suggested that the company change its customer acquisition method to online and try to use Google to place advertisements.
②Optimize the company’s official website and build a bridge of trust
Our own website building team helped the company optimize the speed of the official website , complete the website's security certificate and other issues, and suggested that the company's official website add quick chat software, improve the website's chat function, enhance the website's trust and search performance , so that customers with needs or interests can more easily find the company's products and increase the number of overseas buyers visiting the website.
③ Adopt a phased strategy to place Google ads
Phase 1: Select keywords
Our optimizers will screen out the main product keywords based on industry characteristics, and add brand words to the bidding to prevent competitors from grabbing the spot.
Phase 2: Optimize accounts to reduce conversion costs
- Different types of keywords are classified according to different application scenarios and grouped for delivery. Negative words are added in time to exclude irrelevant traffic and avoid unnecessary budget consumption.
- Adjust the country region. The company has served more than 150 countries around the world. Our optimizers will adjust the bids in the target countries according to the conversion data of the first phase to further reduce the inquiry cost.
Stage 3: Acquire customers through remarketing
After accumulating a certain amount of advertising data, Google remarketing ads can be used to target users who have visited the website and browsed in depth, thereby attracting users to visit the customer's official website again and initiate inquiries.
03
Easy Song Advertising Effect
The company used Google Ads to drive traffic to its official brand website, receiving more than 2,000 inquiries within a year, and the transaction volume of orders converted from inquiries exceeded 5 million.
That’s all for this issue! See you next time!