Industry case sharing | Using YouTube video ads, the machinery industry can also obtain high-quality inquiries at a low cost!

2024-07-22 Publish

Today, the editor will analyze in detail how Foshan local machinery companies use YouTube video ads to obtain high-quality inquiries?

This case comes from: Foshan Yige | Google Overseas Experience Center. It is carefully compiled to help more foreign trade people with practical actions.

1. Project Background

A machinery company in Foshan is a company specializing in the production and sales of packaging machinery. It has an experienced sales and R&D team and is customer-oriented, providing customers with the best packaging equipment solutions.

2. Project Challenges

In the past, the company's main method of customer acquisition was traditional exhibitions. However, due to the impact of the epidemic, it has been unable to participate in overseas exhibitions. In addition, the quality of inquiries from Alibaba, its only online channel, has been getting worse and worse. The company hopes to build a corporate website and use Google promotion methods to attract customers and increase the number and quality of effective inquiries. So it found Foshan Yige to build a marketing website for overseas promotion.

3. Marketing Strategy

The company mainly deals in pillow packaging machines and vertical packaging machines, and obtains effective inquiries by placing search ads using precise industry keywords. As competition in the packaging machine industry becomes increasingly fierce and the cost of keyword clicks becomes increasingly high , the Foshan Yige operation team uses YouTube video insert ads to attract target customers to the official website at a low cost , thereby reducing conversion costs.

Marketing strategy: Select the main products promoted by the client - pillow-type machines and large vertical packaging machines, and shoot videos that highlight the characteristics and functions of the products. The video is about 30 seconds long and contains the packaging operation process of the machines, with English subtitles and music. Then choose to launch in key markets and attract overseas buyers through precise keyword positioning .

4. Promotion Effect

With the services provided by Foshan Yige team, the company’s advertisements received 1.87 million exposures↗ , 47,400 clicks↗, an average CPC of ￥2.12↘, 500+ new customers↗ , and an increase of 123,000 views on the YouTube channel↗ .

The Foshan Yige team used Google's precise search ads in the early stage and YouTube video exposure in the later stage to greatly reduce the cost of visitors entering the official website. It successfully exposed the company's products and brand information in Southeast Asia, the Middle East, Europe and the United States, and continued to receive high-quality inquiries, as well as precise inquiries from large foreign food factories, distributors and other large companies.