7 super practical YouTube operation skills to help B2B companies quickly increase their followers

For B2B companies, operating a YouTube brand channel is now an indispensable part. However, YouTube is filled with thousands of videos. How can you make your YouTube content stand out? How can you quickly increase your followers on YouTube? When it comes to promoting your corporate brand and building a traffic pool, business owners are all confused and don’t have a good operation strategy. The editor summarizes the following 7 core skills for increasing YouTube followers!

Before creating a YouTube account, it is very important to clarify the channel positioning. It is important to clearly define what content you want to convey to your customers! Is it storytelling? Comedy? Daily life? According to statistics, the 7 most popular video types on YouTube channels are: reviews, tutorials, Vlogs, games, comedy, inventory, and unboxing!

For B2B companies, it is not realistic to make these 7 types of videos. Here is a little trick: imitation! For example, in the hardware accessories industry, you can refer to the production of evaluation videos: summarize the questions that dealers often ask about purchasing, and then use the role-playing of dealers and manufacturers to ask and answer questions on the spot, and answer the characteristics and advantages of the products in a targeted manner.

When the channel content is clean and unified, it will be more in line with the YouTube background weight judgment standard, and it will be more popular with users and recommended by the system; if the channel content is complicated, it will not be easy to get the system recommendation. Therefore, this highlights the importance of channel positioning!

To clarify the audience, you need to understand which countries, which groups of people, and what their characteristics are. Because different groups of people watch different types of videos, and YouTube's backend algorithm is based on user behavior, if the audience positioning is not appropriate, even if the video is good, it will be difficult to be popular!

For example: For companies in the steel pipe industry, their main customers are definitely in some countries in the Middle East and Africa. So when making videos, you need to pay attention to the language of the video and the models should be as close to the local culture as possible!

The trailer sets up suspense to attract users to pay attention so as not to miss the next episode. I believe it will make many viewers become fans.

The user interaction rate is very important for video recommendations. When making videos, you must remind users to leave more messages at the end of the video. However, the method must not be open-ended questions, so that users have to think about what questions I want to ask. It is recommended to directly give multiple-choice questions.

For example: Is today's video helpful to you? If so, please reply "yes" in the comment area; this way the audience wants to interact more directly and effectively.

The most common and practical method is to guide viewers to subscribe at the end of the video. In addition to the end of the video, other places can also appropriately guide subscriptions, but not too frequently, otherwise it will easily cause disgust.

The words used to guide subscriptions should be combined with the channel style. It is best to express them naturally as if they were friends, so that users can see more exciting content after subscribing. It is recommended not to lower your status to "ask for attention", as being too humble can easily cause fans to be disgusted; and do not use a coercive tone to "command" users to subscribe, as being too arrogant can also easily cause disgust.

Adding a channel watermark can be a good way to attract new subscriptions! The specific operation method is: enter the creator studio--settings-channel-brand-add watermark; after adding the watermark, when the user watches from the PC, they can see the watermark in the lower right corner. If the user moves the mouse to the watermark, a subscription button will pop up. (As shown below)

Just three steps:

The above is the practical experience on how to quickly increase fans through YouTube operations, which will help more foreign trade companies achieve breakthrough growth in fans of YouTube channels, truly realize the purpose of brand promotion, and form their own traffic pool on this basis, which will also play a huge role in the actual conversion in the later stage.