Google Ads Advanced: Five advertising building techniques to increase your conversion rate

Google Ads is the most advanced and popular search engine marketing advertisement in the world. B2B companies can use Google Ads to obtain more orders and increase overseas sales. However, many foreign trade people have some bad habits and irregular operations when placing Google Ads, resulting in waste of funds and poor results.

You may want to take a look at the following five Google advertising marketing skills. I hope everyone can avoid detours on the road of advertising and improve conversions!

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Another way to ensure that your campaigns get more targeted traffic conversions is to test and add long-tail keywords. Long-tail keywords mean less competition and higher chances of conversion while helping to reduce costs. According to a study by a related data platform, 29% of keywords with 10,000 searchers per month contain three or more words.

(Keyword length vs. monthly search volume)

You can find long-tail keywords through Google’s autocomplete feature or other keyword research tools. However, you also need to check your current organic traffic data to find out what long-tail keywords overseas buyers may use when visiting your products that you have not considered.

With broad match, your ad may appear on any search that includes your keyword terms (in any order or with other terms). To help deliver relevant ads, this match type also takes into account the customer's recent search activity.

The broad match setting allows your keyword to target a wide range of similar keywords. For example, if your keyword is "floor tile manufacturer," then broad match will target similar queries such as "full body marble tiles" and "full glazed polished tile." If your targeting is narrow, you can choose cheaper keywords and set them to broad match to maximize your exposure.

Use with negative keywords to avoid very low-relevance traffic. Also, if your broad match keywords are related to too many search terms, it may cause your quality score to drop.

Phrase match is like broad match, but with a tighter focus. For example, it can eliminate situations that are not related to tennis shoes wholesale, limiting your ad to only show on queries that contain your exact phrase. So if your phrase is "tennis shoe manufacturers", your ad will only show on searches like "tennis specific shoe manufacturers", "red tennis shoe manufacturers", "comfortable tennis sneaker manufacturers". Generally speaking, unless your Adwords are very precise, phrase match is what you want.

Targeting Type for Adwords – Exact Match If you sell wholesale men’s shoes and nothing else, you need to target “men’s shoe manufacturers” instead of “men’s tennis shoes.”

You want to use it when your exact match has fairly high traffic, but it’s surrounded by other keywords that aren’t relevant to your business and you need to show up with phrase match or broad match searches.

If the keyword itself has a huge search volume and strong scalability, it is recommended to use exact match. In addition, it is important to repeatedly weigh whether the exact match keyword conforms to the language habits of the delivery area.