Industry case sharing | Smart home industry: The secrets of Facebook public page operation, get exposure with one click!

2024-07-01 Publish

For foreign trade companies, a Facebook public page is an excellent window to showcase their brand image. A corporate page with high-quality content can create good private domain traffic for the company. It can be seen that operating an excellent Facebook page is very important for B2B companies!

How can we better operate Facebook public pages and obtain good data?

This case comes from: Foshan Yige | Google Overseas Experience Center. It is carefully compiled to help more foreign trade people with practical actions.

1. Project Background

A smart door lock company in Foshan has been established for nearly 30 years. It is committed to providing smart and secure solutions and products for hotels, rental apartments, private apartments, homes, etc. and is recognized as an expert and leader in the industry.

2. Project Challenges

The company already has a certain operating foundation on the Facebook platform, but it still needs to upgrade its homepage into a personalized public homepage with exclusive B2B features, broaden its coverage, strengthen brand marketing, continue to expand its overseas visibility and influence, and establish a solid brand image.

3. Marketing Strategy

Step 1. Develop a Facebook homepage content plan for the whole year

By analyzing the content of posts, number of people covered, page views, and fan growth on the company's Facebook homepage over the past year, Foshan Yige's operations team developed a full-year content operations plan for the company, focusing on showcasing the company's scale, introducing the company's showrooms and products, technologies, and certification qualifications, etc., in order to increase brand exposure through high-quality content and attract the attention and trust of new fans.

At the same time, post according to the active time of fans to increase the reading volume, and with a fixed posting frequency, keep the homepage active, increase the probability of the homepage being recommended and its weight in the platform.

Step 2. Promote new and best-selling products

Cooperate with the enterprise's marketing plan to carry out content layout, and use Facebook's unique social attributes to help customers promote new products and hot-selling products, promote exhibition plans, share overseas cooperation cases and engineering cases, enhance overseas buyers' preference and trust, and maintain fans' enthusiasm through high-quality content.

Step 3. Conduct group operations to increase post coverage

The Foshan Yige operation team added the company to industry-related discussion groups, transferred the homepage posts to the industry-related discussion groups, increased the natural traffic of the homepage posts, attracted overseas buyers who were interested in the company's products to interact, and effectively improved the coverage of the company's posts.

4. Promotion Effect

(Click to enlarge)

Under the operation of Foshan Yige Facebook team, the company achieved a Facebook homepage coverage of 1,642,039 people in a short period of time↗ , and added more than 1,000 fans through natural traffic↗ .

Foshan Yige specially formulated a full-year Facebook content operation plan for the company, showcasing the company's product advantages, technological advantages, scale and strength through high-quality posts, helping the company to obtain continuous and stable exposure on the Facebook platform, so that every overseas buyer interested in the industry and products can browse more brand and product information about the company on the Facebook homepage, increasing overseas buyers' awareness and trust in the brand.

In 2022, everyone is planning social media platform marketing.

Have you started yet?

Customize the most suitable overseas marketing plan for you!

(Overseas Marketing Consultant of Yige Technology)