Industry case sharing | How to use Facebook to efficiently create private domain traffic for enterprises and obtain inquiries

Today, I will analyze in detail an overseas marketing case of Foshan’s local ceramic industry. How to use overseas social media to efficiently create private domain traffic and obtain buyer inquiries?

This case comes from: Foshan Yige | Google Overseas Experience Center. Carefully compiled to help more foreign trade people with practical actions~

A ceramic company in Foshan is committed to providing high-end users around the world with high-quality rock slab products in the fields of home furnishings, cabinets, industrial equipment/home decoration, etc. It currently has multiple production and manufacturing bases at home and abroad.

The company is well-known in the domestic industry, but it still needs to increase brand awareness and obtain more traffic in overseas markets. How can it build private domain traffic on overseas social media platforms? How can it obtain buyer inquiries?

In order to help the company improve its overseas brand awareness and exposure, the Foshan Yige Facebook team developed effective and feasible plans to increase the brand's exposure and fan growth in the promotion countries.

Step 1. Promote your company’s overseas business card – Optimize your Facebook business homepage

Solution>>>

Facebook has more than 2.2 billion daily active users. Corporate homepages with high-quality content can continuously enhance brand awareness and gain more attention from global buyers through long-term homepage content operations and group operations.

Specific operation>>>

When the Foshan Yige Facebook team first received the company's homepage, they found that the homepage's natural traffic covered a small number of people, had few fans, and the company did not do any group operations. The Facebook operation team first helped the company improve its overall content, changing the homepage banner, setting product categories, setting up automatic replies to the message box, etc., to improve all content information on the company's homepage.

Then, add the company to industry-related discussion groups and transfer the homepage posts to relevant discussion groups to increase the natural traffic of the homepage posts, attract overseas buyers who are interested in the company's products to interact, and effectively increase the coverage of the company's posts.

Step 2. Get inquiries - Facebook ads to mine potential customers

Solution>>>

Foshan Yige Facebook operation team analyzed the company's products and industry data and formulated the most suitable promotion strategy for the company based on its advertising needs: homepage likes ads and lead form ads.

Specific operation>>>

Through Facebook advertising, we can accurately target potential customers in 33 countries in Southeast Asia, the Middle East, and South America. The advertising forms are mainly homepage like ads and lead ads.

Page Like Ads : Help the company reach users who may like the page and increase business visibility. Attract people who are interested in the company's business or products, and make users voluntarily like the ad and become fans of the page.

Lead ads: Quickly find users who may be interested in the company's products or services and collect their information. You can use instant forms to collect users' names, email addresses, mobile phone numbers and other contact information to explore potential customers for business development.

Under the operation of Foshan Yige Facebook team, the company's Facebook homepage has reached 289,826 people↗ and gained more than 10,000 new fans↗ .

Advertising promotion effect data: advertising display: 2,167,56 times↗, coverage: 1,074,697 people↗, advertising inquiries: 250+↗.

Foshan Yige helped the company increase its brand exposure and number of fans through Facebook homepage operation and advertising, and used Facebook advertising to obtain inquiries.

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(Overseas Marketing Consultant of Yige Technology)