Yige Tips | What do ads that are highly clicked by users look like?

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When you spend a lot of money on advertising, you naturally hope that the ads can increase your popularity and sales, right?

But now users are becoming more and more resistant to advertisements, especially low-quality advertisements. So how to make advertisements that users like is something we should think about.

1. Reduce the number of users in the scene

Feeling of being disturbed

Why are advertisements annoying? This is because the sudden appearance of advertisements will hinder what we are supposed to do in the current scenario. For example, when you are watching TV and the plot just reaches a thrilling moment, if an advertisement is suddenly inserted, you will definitely feel disgusted.

What should we do? The most important method is to make your marketing activities more like the tasks that users need to complete in the scene, so as to reduce the feeling of being disturbed. Therefore, you need to design marketing activities according to the tasks that users need to complete in the scene .

If a user searches for "mattress size", he needs to know how to choose the mattress size. The first search result is an ad that contains a size selection guide. It first introduces how to choose the mattress size and then recommends its own mattress products. In this way, the probability of users clicking will be very high .

In addition, if disturbing users in a scenario is unavoidable, then advertisements should appear in a predictable and deterministic manner so that consumers can anticipate your advertising and reduce user resistance.

2. Do content-based advertising.

Make your ads valuable to users

Good advertising also needs content, because brainwashing advertising is difficult for users to accept. Content-based advertising can easily generate expectations in users, and convey to users that they watch ads because the information is useful and relevant to them, which is more likely to attract users' attention. Secondly, value marketing can also be carried out, telling users that watching ads is to support the right things with me, giving users a reason to "benefit the world better."

There is nothing wrong with marketing. If users feel that our original intention is to help them solve their problems , our ads will be more likely to be liked.

Do you get it?