Yige Tips | How should foreign trade websites conduct marketing on social media?

“In the Internet age, various social media have become traffic gathering points, but the results of some companies’ social media are not ideal.

In fact, many times it is because companies have not yet mastered the skills and methods, and think that social media marketing is just about adding friends and posting.

So what should we do specifically?

1

Content is king

In order to keep their accounts active, companies must update them regularly. Attractive content can spread quickly, bringing in traffic and conversions.

Don’t always post advertisements in your content . It is understandable that companies are eager for users to learn about their products. However, if companies do this, it will only backfire and make users disgusted with the company.

Companies can share more practical information , such as industry news, instructions for use, etc. They can also share some interesting content and life updates to narrow the distance between themselves and users.

2

Accurate friend adding

The number of friends represents traffic to a certain extent. Many salesmen will add a large number of friends after registering an account. However, frequent addition of friends can easily lead to account suspension, and sacrificing quality for the sake of quantity is not advisable.

When adding friends, companies should still lock in precise target groups and use keyword searches to add potential customers. When editing friend applications, you should also polish your words to attract as many friends as possible to add you and increase your approval rate.

3

Enhance interaction

Compared with other promotion channels, the advantage of social media is that it can interact with target customer groups. Enterprises can obtain user feedback and understand user needs through interaction with users, which is also very helpful for the promotion and development of new products.

Users are also accustomed to expressing their opinions on products or companies on social media. For positive information , companies can expand the dissemination to increase the popularity of their products and companies.

Companies also need to handle negative information promptly and appropriately to avoid further escalation of the impact.

Companies can also regularly hold theme activities on social media to attract user participation and make users feel more involved.

Do you get it?