Still worried about new customers? Facebook lead ads can help you solve your problems

Are you still worried about developing new customers? Do you want to collect information about potential customers efficiently and on a large scale, but don’t know where to start?

Facebook's lead ads may be the best solution you have been looking for. You can cooperate with Facebook's official agents to use Facebook lead ads with pre-filled form information to learn how to simplify the process of developing potential customers - with just a few simple steps, users can easily fill out the form and get the information they need; merchants can also continue to discover high-quality potential customers based on the collected information, thereby achieving long-term and stable business results.

Three reasons to choose Facebook lead ads

1. Use Facebook to build first-party data

By placing lead ads through official agents, companies can leverage Facebook’s continuously improving optimization and effectiveness measurement solutions to further build first-party data and fully grasp customer-related information.

2. Make personalized conversations possible

Facebook lead ads support the addition of customized questions, allowing advertisers to gain a deeper understanding of potential customers and tailor products or services based on their interests. Lead ads in Messenger also allow advertisers to continue to reach potential customers on the platform where they are active, increasing the chance of conversion.

3. Achieve sustained and stable results

The current changes in the Facebook advertising ecosystem have no impact on lead ads. You can continue to run lead ads through Facebook operators and achieve sustained and stable results.

Instant Form

Instant Forms are the contact forms used by lead generation ads to capture the contact details of the audience that your ads reach. With Instant Forms, advertisers can collect contact details from people who are interested in their business or services without having to leave Facebook or Instagram.

Advantages of Instant Forms

· Easy to fill out : Facebook will automatically pull contact information from the user's Facebook or Instagram profile and pre-fill the form, making it faster for users to complete the form.

Improve the quality of leads : Advertisers can add qualification questions to instant forms to attract customers with higher purchase intent to complete the form, thereby obtaining high-quality leads.

Personalization : Facebook provides a variety of pre-set templates for advertisers to use. Advertisers can also create the most suitable personalized template according to their own needs.

Lead ads in Messenger

Deepen connections : Help people connect with your business through personalized and fast responses.

Set reminders : Use automated reminders to follow up with prospects who may have left without completing all of your questions .

· Easy to integrate : The collected lead information can be easily exported to the advertiser’s CRM system through integration so that you can follow up in real time.

Manage expectations : Users can see the number of questions remaining in the conversation through a progress bar, which helps advertisers manage user expectations and create a better experience.

Share practical skills to improve the quality of potential customers

Want to improve the quality of your leads? Here are some practical tips to keep in mind when using Facebook lead ads.

1. Create a form for higher-intent prospects

Adding some friction to the form, such as adding a comment page or requiring users to swipe to submit the form , will help advertisers acquire potential customers who may have a higher purchase intent and interest in their products.

2. Add an appointment request question

Don’t wait until you send a follow-up email to confirm a preferred date and time with your customers. When creating an instant form for a lead ad, advertisers can add an appointment request question , which allows potential customers to respond to the question and enter their preferred date and time, reducing the follow-up process and providing a better experience.

3. Add a “Call Now” Option

In this way, after filling out the form, potential customers can choose to call the advertiser immediately to start a conversation to place an order, get more information or schedule an appointment, thereby greatly increasing the possibility of subsequent conversions.

4. Use the newly launched “lead conversion” optimization goal

Facebook launched a new "Conversion Leads" optimization goal in April. Merchants can use operators to optimize marketing activities to improve the quality of potential customers and deliver ads to the people most likely to convert, thereby focusing resources on high-quality potential customers who are most likely to complete the actions you care about (such as purchases, subscriptions, or registrations).