What is CPAS advertising?
CPAS collaborative advertising "Collaborative Performance Ad Solutions". After the seller joins CPAS advertising, the retail platform will share the store's product catalog with the Facebook advertising management platform . The relevant store product information will be automatically synchronized with the advertisement, and the store discount information will be combined in time to automatically display the discount label.
Simply put, CPAS ads can be displayed through the official Facebook/INS accounts of retail platforms. Buyers can directly click on the product interface of the ad to place an order . It can also be displayed on the seller's Facebook, where buyers can view pictures or videos of the product's features. This conversion rate is very high! 
CPAS Advertising Display Format
CPAS Advertising Advantages
Brands can use retail platform pixel signal optimization to direct high-quality traffic to the brand’s store or product page on the retail platform. Brands need to rely on their own signal sources for optimization.
Conversion results (number of conversions, CPO, POAS, etc.) are fed back to the FB ad manager for easy tracking and optimization. You can only see the number of clicks and click costs, but you cannot track conversion data, optimize, or measure results. You can use retail platforms to share audiences and improve delivery efficiency. Use the brand’s audience pool.
CPAS Advertising Practices
Reach high-potential customers at scale
Reach the audience who are interested in the merchant's similar products but have not visited the merchant's product page, excluding those who have purchased in the past X days. Place advertisements to awaken visitors’ willingness to buy According to user stickiness and product quality, the purchase consideration period can be set to 7/14/28/90/180 days. If the number of visitors is small, increase the traffic budget or extend the number of days. For users who have seen product A, we will launch product B. Suitable for merchants who already have an ace portfolio and a certain number of visitors/buyers. Cross-selling complementary categories Suitable for merchants with cross-category products and a sufficient number of SKUs. 
What is CPAS advertising?
CPAS collaborative advertising "Collaborative Performance Ad Solutions". After the seller joins CPAS advertising, the retail platform will share the store's product catalog with the Facebook advertising management platform . The relevant store product information will be automatically synchronized with the advertisement, and the store discount information will be combined in time to automatically display the discount label.
Simply put, CPAS ads can be displayed through the official Facebook/INS accounts of retail platforms.
