In the era of digital marketing, if companies want to grow bigger and stronger through the Internet, in addition to continuously investing in advertising costs and improving the quality of products and services, more and more companies are aware of the importance of using "digital business expression" for marketing , and building an official website has gradually become an indispensable part of the company's marketing strategy.
However, in the early stages of building an official website, most companies often fall into some misunderstandings about website construction: when building a company's B2B official website, they just put all the information online in an all-round manner, and then expect that this will open up sales channels and achieve sales. Some websites simply ignore the design module and only put the company logo, corporate culture, slogan, contact information, etc., and add other information at will. This makes it seem that the website has all the information it should have, but it is obvious that such a "messy" website will not bring ideal marketing results. Because, a company's B2B official website is like an undeveloped gold mine. It cannot just display company information, product information and contact information online, it must become a part of the company's sales strategy. Furthermore, the goal of an enterprise’s B2B official website should emphasize ease of use , that is, it should provide more convenient operations in helping potential buyers complete more tasks and research more professional products. From this we can conclude that the design of an enterprise's B2B official website is very important . If the website is not simpler and does not allow potential buyers to actually do what they need to do and find the information they want, then it is definitely not a good B2B website for potential buyers. This means that the company's B2B website must be very clear about how the company will solve the problems of potential buyers, and even provide a certain framework to better define the problem and evaluate possible solutions. So what issues should be paid attention to before building a company's B2B website? Ask the end customer (cooperated buyer) What core problem do you want to solve with our product?
How is our product or service performing?
What is most important to you when evaluating your options?
Ask the Sales and Marketing Team (Marketing & Branding)
How do you want your brand to be perceived?
What are your unique advantages?
What problem does your product/service solve?
Who are our known major customers?
What is the market share, number of customers served, rewards and recognition in a certain area?
Before building your official website, do a good job of preliminary research and analysis on the website , and your company will be one step ahead of the competition!
Know yourself and know your enemy, and you will never be defeated! A good corporate website can immediately grab the attention of visitors, understand the needs of users, effectively convey its own advantages, and smoothly encourage target customers to leave sales leads or place orders directly.
