Basic settings for the new Facebook public page
As the world's largest social media platform, Facebook has attracted many e-commerce sellers to use Facebook public pages to promote their brands, and setting up a Facebook public page is the first step in advertising! With the update of the version, many people are still unclear about how to set up the new version of the public page. Below, Yige Technology will explain to you how to set up the new version of Facebook public page.
Home page settings are divided into basic settings and other settings. The following mainly discusses the things that need to be paid attention to in the basic settings and other settings of the home page.
Basic Settings
01 Home page avatar: It is recommended to use the company logo, and it should be no less than 320*320 pixels
02Create a Page name: Use the name of your company, brand or organization, or a name that describes the purpose of your public page
03 Cover: The cover needs to be coordinated with marketing activities and should be changed regularly
04Category: The category should reflect the type of company, organization or topic that the public page represents. You can add up to 3 categories
05Call to Action: Guide fans to visitors to take the actions we expect them to take
06Function tab: You can add commonly used functions to the function tab
07Account: You can add commonly used functions to the function tab
08 Introduction: Introduce your business content, services provided or the purpose of the public page. Character limit: 255
09 Home page information: You can edit general settings, categories, contact information, location, service areas, business hours, price range and other social media
Business Settings
01 Comments: Comments are displayed on the homepage and users can post comments.
02Service: Display the service tab on the homepage so that users can see your services and contact you
03Shop: If you are an e-commerce customer, you can add your shop to your homepage to increase the number of visits to your shop.
04 Offers : You can add offers on the homepage to attract users and increase user stickiness
All of the above options can be set in the following ways.
Setting method: Expand → Edit tab
Common setting considerations
1. Enable multi-person management permissions to prevent personal accounts from being blocked and affecting the use of company advertising accounts (Settings → Homepage User Identity). There are 6 identities for managing homepages: administrator, editor, moderator, advertising director, analyst, and anchor. Only administrators can change the content of the homepage and publish content as a homepage, and can assign identities and change the identities of others.
2. Download homepage backup to reduce the loss caused by account blocking, merge duplicate homepages; delete unused homepages (Settings → General Options)
3. Improve the message reply speed on the homepage (Settings → Messages (Message Reply Assistant) to make custom reply settings (the reply speed will be displayed on the homepage)
4. Avoid spam/negative comments and other harassment (Settings → Users and other Pages) Remove a user who liked the post or ban them
5. Some services (cigarettes, alcohol, condoms, etc.) require age restrictions for access (Settings → General Options → Age Restriction)
6. Brand collaboration (Settings → Cross-posting)
7. Target highly relevant audiences (Settings → Homepage first share audience)
The above are the basic settings for the new version of Facebook public page. If you have any questions, you can leave a message in the comment area below, or go to Yige | Google Overseas Experience Center, and we will answer you in detail!