Industry case sharing | How can the high-tech industry easily obtain a large number of overseas inquiries through Google ads!

According to statistics, 80% of human life is related to time and geographic information. Currently, satellite navigation has more than 500 applications, becoming the third important economic growth point in the global information industry after mobile communications and the Internet. Satellite navigation has also expanded from its initial application in the military field to today's professional and consumer fields, and has widely entered the global mass consumer field.

Satellite navigation has ushered in unprecedented opportunities, but also faces the challenge of hundreds of disputes. This issue provides an in-depth analysis of how Guangdong local satellite navigation companies can obtain more inquiries at low cost, hoping to give you inspiration for overseas marketing.

Brand Background

A satellite navigation company in Guangdong has a top technical R&D team in the industry. It has applied for 300 patents, including more than 100 invention patents, and 90% of the patent results have been implemented. It has carried out a full range of business strategic layout in the field of satellite positioning and communication antennas, and provides customized products and solutions for global industry customers such as surveying and mapping, drones, precision agriculture, digital construction, deformation and safety, smart transportation, intelligent connected vehicles and autonomous driving. It has more than 200 partners worldwide, and its marketing network covers major countries and regions in the world.

Marketing plan

Solution

After gaining a comprehensive understanding of the company's products, current sales data, previous overseas promotion target markets, etc., the Yige team developed a customized overseas promotion plan for the company.

First of all, since the company already enjoys a certain degree of popularity at home and abroad and occupies a relative market share, but market competition is stimulating, in order to further expand its popularity and gain more exposure to overseas buyers, the Yige team recommends that the company adopt the following two advertising methods.

Search advertising: Because the company's brand words are highly targeted and highly relevant to search users, we can encourage overseas buyers to actively search by precisely placing brand words.

Display advertising: Target themes and groups related to the company's different product lines, and actively display brand and product information. When placing display ads, the Yige team selects appropriate bidding methods based on different situations and goals to achieve the best results, maximize new traffic, low-cost traffic, and increase brand coverage and market share.

In addition, after a preliminary analysis of the market layout of the company's products, the Yige team found that the client's product area is a high-precision market, and the target audience is high-precision service users, showing a ubiquitous and large-scale trend. It is recommended that its advertisements be targeted in Europe, America, Southeast Asia, Australia, South America and other regions.

Practical solution

Positioning method: Search ads use core words such as GNSS Antenna, RTK Radio, application scenario words, and brand words for positioning; display ads use peer URLs and related search terms to form a custom audience, and at the same time establish a remarketing list to accumulate deep browsing users

Bidding strategy: Use the "maximum clicks" bidding method in the early stage of the campaign and limit the maximum bid to complete the accumulation of remarketing lists as soon as possible. Then use the "maximum conversions" bidding method to maximize the number of conversions while keeping the budget unchanged.

Tracking and adjustment: Search ads continuously add industry-related words, professional product words, and exclude irrelevant keywords to achieve more accurate matching. Display ads regularly update products and target users who visit competitor websites and search for related products, achieving more conversions.

Promotion channels and effects

The Yige team started serving this client in August 2022. Since the start of the service, the total advertising display volume in 2022 reached 2.86 million times, the number of clicks was 74,000 times, and the number of effective inquiries exceeded 200+; as of June 2023, the total advertising display volume reached 5.32 million times, the number of clicks was 184,000 times, and the number of effective inquiries exceeded 500+.

As of press time, the service has been in operation for a year, and the overall data shows a steady growth trend. According to customer feedback, the quality of B-end inquiries is high, and there have been multiple transactions in multiple advertising areas, and the advertising effect is significant.

Foshan Yige Technology is responsible for operating Google's only overseas experience center in Foshan. It is committed to enhancing the company's and its brand's overseas visibility and helping foreign trade companies gain more attention from overseas dealers and high-quality inquiries.

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