Facebook ads are always rejected? Here’s how to get Facebook ads right

I believe that many friends may encounter problems such as ad rejection and account suspension in the early stage of operating Facebook advertising accounts. In this issue of Yige Assistant, we will sort out some reasons that may lead to account suspension, as well as the key factors for the smooth delivery of advertisements on Facebook, to protect everyone.

01

Understand Facebook advertising accounts,

Common reasons for rejection/blocking:

1. Violations due to policy reasons;

2. Advertising creative violations: If the content is judged to be illegal, discriminatory, adult content, controversial content, misleading, blasphemous, forged files, including links to spyware or malware, third-party infringement, misleading, etc., it will not be approved;

3. Commercial violations: For example, providing fake reviews, buying fans and likes, illegal services, selling counterfeit goods, gambling, and product advertisements that deceive users will be rejected by Facebook;

4. Link violation: Facebook does not allow ads to display a different URL from the actual page link. For example, the URL displayed in the content link text ad is adc.com, but when you click the link, the link address will redirect to bcf.com, which will cause a conflict;

5. Insufficient account activity: If a Facebook advertising account does not create/spend on ads within 90 days after registration, it will be officially blocked. If the account is used within 90 days but not used within the next 60 days, it will also be blocked.

02

Yige Assistant teaches everyone to become,

An excellent helmsman:

1. Comply with Facebook community policies and manage account operations;

2. Strive to be authentic and accurate in advertising copy and images: clearly state the advertising company, product, service or brand, and the nature of the services provided, and present the actual performance of the product in the text link on the page;

3. Do not express or imply the user's attributes or personal characteristics, including but not limited to name, race, age, physical and mental condition, economic status, etc.;

4. Do not use offensive language, avoid using indecent language, and the use of symbols, numbers and letters must be standardized;

5. Do not publish false, misleading or deceptive content and statements, or exaggerate product performance or service effects. Please note that product descriptions cannot be exaggerated, and using before and after pictures of products to exaggerate the effect is not allowed;

6. Do not use misleading buttons in images, such as "Start", "Pause", "Fast Forward", fake notification icons, check boxes, radio buttons, or buttons that imply multiple options/actions.

To sum up, if an advertising account wants to operate well on Facebook, it must abide by the community rules and pay attention to the usage specifications. This issue of Yige Assistant’s escort ends here! Thank you for your support~