To create an effective Facebook promotion strategy, it only takes these 6 steps...
As an active overseas promotion channel, Facebook has more than hundreds of millions of active users every day, and this number is still growing. How can foreign trade companies use Facebook for promotion?
The Facebook page is the starting point of all marketing work, so it is necessary to optimize the page and incorporate optimization thinking into Facebook promotion and marketing.
Businesses want potential customers to be able to find their brand name in both Google and Facebook search engines. Once they find their Facebook page, if it’s attractive enough, potential customers will naturally become interested and click to follow and become fans of the business.
The website address of the company should be included in the introduction of the homepage to encourage clicks to the company website. When the number of fans increases, the company website will become a good traffic entrance.
While Pages are the primary tool used to market your business on Facebook, Groups are another effective additional strategy in many industries.
If used correctly, groups can be an incredible source of traffic and can increase engagement and authority for your business.
By participating in other people’s industry-related groups, you can help your business establish authority in your industry field .
Providing helpful advice and tips can help operators become valued members of the group, and as group members gain trust, they will want to know more about the operators and their business.
Create a group on any topic related to your industry . Groups give you the opportunity to engage with your audience in a more personalized way and make your business a part of your target market’s everyday conversations.
If pinned posts are used well, they can increase the interaction between fans and the company's homepage.
Facebook allows Page admins to pin a post from their Page to the top of their Page.
Research and experience tell us that most people only visit your homepage once! So make sure the subject of your post is interesting, unique, and the image is eye-catching enough to entice your fans to click, comment, and share.
If a business homepage interests overseas users and they encounter content they like, they will naturally become fans of the business homepage, and then continue to interact with posts in their daily messages but rarely visit the homepage again.
Therefore, the main function of the homepage is to allow users to click the "Like" button, increase the number of fans of the homepage, and thus open up content channels among fans.
There are two main factors that contribute to the decline in Facebook post visibility:
Due to the huge amount of content shared every day , there is not enough space in the user's reading interface to display every post. This reduces the probability of users seeing the post, resulting in a decrease in the exposure rate of the post.
The second reason for the decline in exposure is that Facebook’s algorithm is designed to show users the most relevant content .
Relevance depends on thousands of other factors, how users have interacted with past Page posts (likes, comments, shares), the type of posts shared (images, videos, links, etc.), and the popularity of the business Page’s past posts among all users.
In other words, the more popular a business’s posts are, the more often they will appear in users’ feeds.
According to research, videos now lead the pack in terms of reach for posts, so to give your business the best chance of getting added to your fans’ feeds, use video as part of your Facebook content publishing strategy.
One of the difficulties business owners face is what kind of posts to promote.
Generally speaking, promote posts that help a business achieve a specific goal, such as getting website traffic or selling products.
When you decide to publish a promotional post, it is highly recommended to use the STIR strategy.
The life cycle S of a post: whether the post is still the focus of users within one week.
Time T: Whether this post has been published for more than 6 hours.
Impact I: Will the user take the action we want him to take after seeing this post?
Result R: Do all the likes, shares, and interactions of this post exceed the ratio or expectation we set?
Always let users know what we want them to do, use powerful content topics that can attract users to continue to interact, such as interesting articles and interesting videos, so that they continue to click and browse.
Facebook can be a very effective platform for reaching your target market and if used correctly, it can be a great way to increase traffic, reach, and conversions.