Collector's Edition! 12 Steps to Create a YouTube Brand Channel

YouTube users watch over 1 billion hours of video every day, yet only 9% of small businesses intentionally create a YouTube channel. As YouTube usage continues to soar, the opportunities for businesses ready to join YouTube are getting bigger.

1. After logging in to the Google account you use to manage your brand account, visit YouTube and go to the YouTube channel switcher.

2. You can see your personal account, any brand accounts you currently manage, and the option to create a new channel.

3. After clicking " Create a new channel ", you will be taken to the screen for creating a new brand account. Select a channel name for the new brand account and click "Create".

To unlock all customization options for your channel, you need to click on the gear icon below the channel art area.

In the "Channel settings" window, look for " Customize the layout of your channel ", select it and enable it, then click "Save".

You can make more extensive settings, which are divided into five tabs: Home , Videos , Playlists , Channel and About .

Go to the About tab to edit your store's details.

In the " Description " position, you can briefly introduce your store, products, and mission. Don't forget any core keywords for your store and make sure to include them in your channel description to help users find your business channel when searching for videos on YouTube.

In addition, please be sure to fill in the contact email address, social media account and store link. The link can be set to display on the brand channel picture to increase the possibility of being seen by the audience.

1. Educational content

More and more people are turning to YouTube to learn new things. According to statistics, the search volume for video tutorials has increased by 140%, which means that merchants can create videos around "how to use products", which is a huge and potential business opportunity.

2. Tell your brand story

Communicate your brand image and philosophy through inspiring videos that match your corporate identity.

3. Entertainment

Building your YouTube strategy around entertaining videos that appeal to your users’ interests is one of the best ways to capture their attention and focus it on your product.

There are seven steps to setting up a YouTube channel trailer:

1. Upload a video to set as your channel trailer

2. Go to the channel you want to manage

3. Select “Customize channel”

4. Go to the Home tab

5. Click on the "For new visitors" tab

6. Click Edit

7. Select "Change trailer" or "Remove trailer"

Go to your channel and click " Upload Video ". Once you've uploaded your first video, you can log in to YouTube Studio to edit your video's details, upload new videos, manage your channel, and grow your community.

1. Keywords

Before you start optimizing your videos, narrow down your keywords. The suggested search results can also be a useful source of inspiration for future videos. It is recommended to try to leverage keywords and design future video content around popular search terms in your industry.

2. Engagement

YouTube considers video views when determining rankings. To let others know about your published videos, make sure you share your new videos through your email list and all your branded social media channels as soon as you publish them on YouTube.

If you want to create a YouTube channel to achieve business growth, you need to unify the publishing schedule and build a series of video libraries with a consistent style.

YouTube is the second most visited site on the Internet, with users watching up to six hours of videos per day.

Cross-promote your YouTube channel on other networks to maximize your YouTube ROI. Promote new videos on social networks like Instagram (through posts and Instagram Stories) , Facebook , or TikTok , and even collaborate with other YouTubers to expand the reach of your video content.

Interact with your audience, discuss your videos with users, and try to get more subscribers to your YouTube channel.

For example, Kelly Noble Mirabella, entrepreneur and founder of the YouTube channel Baby Got Bot, uses YouTube’s comment feature to engage with brands’ audiences and build a community around them.

An effective advertising strategy can accelerate the growth of a new channel. In addition to promoting your YouTube channel organically, you can also pay to run YouTube ads to attract more followers.

1. Who are the audiences you want to reach ? Choose specific audiences based on demographics, language, and interests.

2. What topics they search for . Through YouTube advertising, you can reach audiences searching for specific topics. You can also choose which video or channel to display your ads on.

3. Where they live . Consider your audience’s location, including country, region, city, or zip code. You can also define a custom location by radius or point of interest.

Identify your goals and then translate them into metrics that are relevant to your business. For example, if you want to know how your target audience engages with your video content, you can look at watch time and see how many viewers convert to subscribers.

A successful YouTube channel follows a strategy to achieve its goals as effectively as possible. During this process, you may need to fine-tune your strategy and review your analytics reports monthly to see where you can make long-term improvements to your channel's performance.