Canton Fair Strategy | How to effectively improve the transaction rate of Canton Fair inquiries?

Secondary promotion of live broadcast is very important. By utilizing the playback function of live broadcast, foreign trade enterprises can conduct integrated marketing of live broadcast content and output short videos, theme posters, news, research reports, etc. through official websites, Facebook, YouTube and other channels .

In the secondary communication, overseas buyers can receive the signal that the company is doing To B marketing, attract their attention, increase their attention, and for buyers who intend to place an order, strengthen their impression of the foreign trade company and its products.

Compared with offline physical exhibitions, buyers’ attention will be more dispersed in live broadcasts. Therefore, it is very necessary for any exhibitor to label buyers after the live broadcast.

After obtaining the buyer's contact information, the salesperson will promptly invite the potential buyer to a one-on-one video conference , gradually obtain and determine the buyer's identity during the communication, and mark the customer information , such as: new customers who have just closed a deal at the exhibition, potential customers, old customers, general customers, no demand at the moment, etc., to facilitate subsequent follow-up.

Different customers have different needs, so we need to follow up in different ways according to the customer category.

We have just gotten to know each other and are relatively receptive to the company and products. For new customers, after the contract is confirmed by the customer, the deposit remittance should be timely implemented to avoid "long dreams". We regularly send new product brochures by email, inquire about customer needs, and send holiday greetings to increase customer stickiness.

Customer characteristics are customers who will make deals in the near future after the problem is solved. These customers need to be dealt with first, and the questions asked during the live broadcast are sorted out and sent to the customers. Follow up by phone and email at the same time to explore needs, send samples, and invite to visit the factory, putting the goal of converting customers first.

The characteristics of customers are that they highly recognize the company and products and will continue to place orders. Regular emails are sent to send holiday greetings and cultivate the potential of major customers to increase purchasing volume.

The characteristics of the customers are that they need long-term follow-up. Regular emails are sent to inform customers of the company's advantages, new product brochures, and inquire about their needs to increase customer stickiness and trust.

Within 15 days after the exhibition, make good use of online advertising to help track and convert customers, and obtain potential users who actively want to know about the exhibition through Google search; search remarketing, display remarketing, and YouTube video remarketing to track the conversion of all users who have visited the website/followed up before, during, and after the exhibition ; use Facebook ads to obtain potential customers from around the world and specific countries through user interests/hobbies.

The Canton Fair is a hot topic and is bound to detonate online traffic. The more channels you can display, the more complete the online format you prepare, and the higher your ranking, the more opportunities you will seize, and overseas orders will naturally come!

Foshan Yige is responsible for operating the only Google overseas experience center in Foshan, and is committed to enhancing the overseas visibility of enterprises and their brands, and helping foreign trade enterprises to gain more attention from overseas dealers and high-quality inquiries. If you also want to have an exclusive customized overseas marketing plan, please scan the QR code below to make an appointment!