A comprehensive analysis of the breakthrough points of the foreign trade market in the second half of the year

In a blink of an eye, the COVID-19 pandemic has lasted for more than half a year, and the global economy has regressed. Faced with the complex foreign trade situation, enterprises are facing more severe challenges and tests than in the past three years.

From 14:30 to 17:00 on September 9, Foshan Yige Information Technology Co., Ltd. and Foshan Internet Business Association held the "Turning Crisis into Opportunity, Foshan Foreign Trade Enterprises' Guide to Breaking the Dilemma" event to interpret the current foreign trade trends for Foshan enterprises and help them out of difficulties.

At the beginning of the event, Ms. Chen Lingli, Secretary General of the Association, introduced the development history, membership situation and exclusive services provided by the Foshan Internet Merchants Association to everyone. Then, Mr. Tan Haoyu, General Manager of Foshan Yige Google Overseas Experience Center, gave a keynote speech at the event.

First, Mr. Tan made an in-depth analysis of the global economic situation in recent years by citing a number of data. Then, he shared with everyone how to build an effective official website around the theme of "Building an effective corporate official website" , including "Questions to consider before building an official website", "Basic requirements for official websites", "Three steps to effectively build an official website", and "Official website content, homepage, product details page".

In the third part of the lecture, “A Brief Analysis of Google SEO”, he introducedthe concept and basic work content of SEO in detail .

In detailing the key points about Google Ads, Mr. Tan brought us a lot of practical information. In addition to the basic knowledge of the concept, advertising form, media resources and uses of Google Ads , he also combined Google Ads with business trade, explaining the benefits and importance of Google Ads to B2B trade . The content is profound and easy to understand.

As one of the eight major media resources of Google Ads, YouTube’s video ads cannot be ignored in overseas digital marketing. Why do we need to make video ads? How to make video ads ? These contents were also mentioned by Mr. Tan at the event.

Finally, he ended the event with a case study of several successful companies , and analyzed how these companies achieved great success in foreign markets through overseas marketing methods such as website building, video advertising, and display advertising, with data evidence .