YouTube SEO and Google Ads work together
With the continuous iteration of smart phones and the popularization of the Internet, people's entertainment methods have become very rich, and the way to obtain information has become simpler. Traditional text and picture content, which requires people to concentrate when reading and convert the information they see in their brains, is gradually being replaced by videos that are more intuitive, have more information, and are more in line with human cognitive habits.
YouTube is the world's largest video platform. 8 out of 10 video search results are YouTube videos. On this platform, more than 500 hours of videos are uploaded every minute. So how can we stand out from the crowd of videos and get better rankings and traffic?
What is YouTube SEO?
What we usually call SEO is the abbreviation of search engine optimization, which mainly focuses on a series of optimization activities carried out based on search engines such as Google, Baidu, Yandex, etc.
In other words, SEO can be implemented anywhere that can be searched . The YouTube platform also has a search function, so YouTube also has an SEO optimization strategy, but it is slightly different from Google's search engine optimization .
In fact, no matter what type of SEO , as long as the right points are optimized, it will be helpful for ranking and traffic.
Elements of YouTube SEO Optimization
In fact, the basic optimization of YouTube SEO is very simple , mainly focusing on the following two points:
1) Include keywords in your title, meta description, and tags.
2) Optimize video text content
Normally, search engines are usually reviewed by robots . Since they cannot watch videos, they will correctly index the videos based on the text data attached to the videos we upload . If there are more text records, subtitles, etc. when making videos, search engines can better understand the content of the video and positively affect user experience, participation, and viewing time.
If you put it this way, you may think it is somewhat similar to website SEO optimization. In fact, there are many differences. Let me give you an example to help you understand it clearly .
Image source: YouTube screenshot
For example, if we search for keywords promoted by Google on YouTube, the corresponding video will be recommended to us. We can click to enter the video to see how it is laid out.
1) Video subtitles
Image source: YouTube screenshot
When we enter the video, we can clearly see that the content of the video subtitles is related to the information we want.
2) Include keywords and have a clear content introduction
Image source: YouTube screenshot
How to perform SEO optimization for YouTube?
The following steps are also our specific practical points:
1) Choose a suitable keyword
In this step, you can use Aherefs' paid tools or Google's official Keyword Planner in combination with Google Trends to select keywords that suit you.
2) Add subtitles
If the video does not have subtitles, it will be difficult to watch, so don’t forget to add subtitles to the videos you want to upload.
3) Write a keyword-optimized title, description, and tags
Just arrange the keywords found earlier reasonably into these related elements.
4) Use an eye-catching thumbnail
If you want to attract people to watch your video, it is important to give it a good title, but a good thumbnail is also indispensable. It is recommended that you design a thumbnail that will make people want to watch it at a glance.
5) Say the target keywords in the video
If we don’t say our target keyword in our video, it won’t appear in the video’s captions or transcript, which is an important component to a successful YouTube SEO strategy.
How does YouTube work with Google Ads?
If our YouTube is laid out according to the above operations, then we already have good video materials. How to integrate YouTube with Google?
There are two ways to do this:
1) Place your own video ads on YouTube
Of course, you also need to provide the material for this kind of video advertising yourself. I suggest that you invest in this if you usually make good videos. If you don’t have very good advertising video material, I suggest you don’t try it easily. Using low-quality videos to invest in advertising will not only fail to attract the audience’s interest, but also waste money.
2) Introduce YouTube content to your own website
If there is a YouTube video on the web page, it can greatly affect the ranking of our website . If there is a video on the web page, it is easier for visitors to understand our products and achieve better conversion.
So we can reference YouTube videos in our own landing pages and then place corresponding landing page ads.