Why is original content so important in Google SEO optimization?
Yige Technology has been engaged in Google optimization for quite a long time, and during this long period of time, we have discovered a very serious problem. In fact, many customers do not simply lack SEO technology, which leads to poor website optimization results, but they do not have a certain degree of awareness of the importance of original content. Many people simply think that as long as they optimize the English keywords on the homepage, inquiries will come naturally.
But everyone seems to have forgotten an important thing, SEO serves Google search engine, while web content serves the public. If the content is not well done, most of it is not original or the content quality is extremely poor, which makes people have no interest in reading and cannot retain visitors at all, then there is no doubt that the bounce rate of our website will be extremely high. In this case, Google will think that there is a problem with the quality of our website, and the content display volume will decrease over time. At this time, even if we can get inquiries, they are not of very high quality.
Why is content originality so important in Google Optimization ?
1. Original content affects website optimization
No matter which platform our website wants to promote online, the originality of website content has always been emphasized by major search engines, and various algorithms have been launched to target the appearance of duplicate content . People who have done Baidu optimization should know that Baidu launched several algorithms this year to specifically combat low-quality websites . If the algorithm finds that the content on the website is suspected of plagiarism , it will cause our website to not be included .
Baidu has already done this to ensure the originality of website content, not to mention Google , which attaches more importance to original content . Its crackdown is even stronger than Baidu . If Google algorithm finds that the quality of our website content is extremely poor, not only will the website ranking and inclusion fail to improve, but the entire website will even be blocked.
2. User click rate
In fact, think about it from another perspective. If we are users, when we visit a website, we are faced with a bunch of low-quality web pages, and the content is patchwork and unoriginal. Do you have the desire to browse? I believe most people will just close it. So, if there is no desire to browse, how can we talk about conversion? The user's desire to click drops rapidly. People who come to the website close the website after opening it for a few seconds, or close it instantly . These will cause the click-through rate to be unable to increase at all , and the website ranking will also drop a lot. If we do not make corrections at this time , then our website will not have any ranking in the future .
3. User and peer complaints
Generally speaking, when a website encounters this situation, it proves that the designers and owners of the English website have a weak legal awareness. Foreign users have a characteristic. If they encounter a website with poor content quality but a high ranking during their visit , they may directly complain that the website involves malicious competition. If our competitors discover the content of our website, they may maliciously destroy our website. The result may be mild, and the website content may be rectified . In serious cases, a lawsuit may be filed . If the page quality is not high , there is a suspicion of plagiarism from other websites. Once discovered by the other party , it is likely that you will have to spend money to solve these problems .
Google SEO website optimization needs to provide high-quality, valuable original content, whether it is adding new views to existing information or telling a new story, we must ensure that our content is unique. We can edit more expertise in a certain field we are good at, build the brand trust and authority of the website, and bring more valuable traffic.
Finally, I hope everyone will remember that website optimization is not just about "writing content", but actually publishing resources for our audience. Only by publishing things that are of reference value to users or that can attract their attention can we bring more traffic to the website.