How to improve the ranking of foreign trade websites without spending money?

As Chinese brands gradually step onto the global stage, more and more companies begin to realize the importance of brands and are preparing to build their own brand effects overseas. Therefore, a marketing website that does not rely on third-party platforms, is designed and operated by the company itself, can effectively circle users within its controllable range, and build brand reputation has become the darling of foreign trade companies.

However, after building their websites, many companies do not know how to improve their website rankings on search engines. If they pay for promotion, they are worried that the cost will be too high.

So how can we spend less or even no money to help customers find us better on search engines? Or how can we make ourselves appear better on customers' search engines?

Generally speaking, if a foreign trade company’s website wants to increase the order volume, it must first solve two problems, namely how to develop more customers and how to screen accurate customers.

To solve these two problems, we need to make our website appear on a search engine with a wide coverage as much as possible. At this time, we not only need to purchase paid search engine services, but also need to obtain a higher position in natural search results through SEO optimization. The screening of professional customers requires analysis and mining of relevant data.

Currently, Google is the search engine with the highest market share in the world, which means that we need to make our website rank high on Google. So when doing Google optimization, what are the optimization knowledge points that foreign trade people must know?

Focus on optimizing the internal page weight

When optimizing their websites, many people simply link the homepage of the resource site to the homepage of the main site. It seems that the weight is transferred well, but this method is not conducive to site group optimization. More internal pages and article pages should be linked to the homepage of the main site.

Through this scattered linking method, search engines cannot find the pattern. Of course, we also need to understand the correlation between website pages, channels and pages, websites and pages. If the relevance of the linked pages is not high, it is better not to link them. You can also achieve the purpose of transferring weight by linking two articles in similar industries.

Analysis of the causes of unstable website collection

When optimizing foreign trade websites, many people will encounter a problem, that is, Google's inclusion is unstable.

Maybe your article is included today, but kicked out tomorrow. In fact, this problem is not difficult to understand. It is caused by the fact that our website’s weight is not high enough, or the article is reprinted and discovered by the system.

Therefore, for Google SEO optimization, in order to avoid this problem of unstable inclusion, it is necessary to carry out high-quality updates over a long period of time, so as to slowly improve the weight of the website, and high-quality content SEO should also be taken seriously.

Website positioning

Before building a website, the first thing we need to do is to clearly position the website. I usually build a website for marketing. Only by concentrating on doing one thing can we better display our website, and it will be easier to build the website content.

When doing Google SEO optimization, we must first confirm the ultimate SEO goal of website optimization. Only with a clear goal can we better arrange specific work.

This goal can be long-term, strategic, or short-term. But no matter whether it is short-term or long-term, our goal setting must be based on the premise that it can be achieved. Do not set a goal that is impossible to achieve, and then break down the goal into specific monthly, weekly, and daily stage goals.

The target groups are people from all social levels, whose application of computer networks is relatively inconsistent. To clarify the visitor groups of the website and promote it on the Internet, it is necessary to promote the brand, performance, and real-life word-of-mouth. Naturally, the effect of optimization will be better than bidding.

Competitor Analysis

Sun Tzu's Art of War says: "Only by knowing yourself and the enemy can you fight a hundred battles without danger." Before starting to optimize, you must first understand the client's products and services, as well as study the competitor's websites.

The target groups and services of the website can be understood through the website or by communicating directly with customers. For competitor analysis, there are several key points:

1. Basic data: website age, number of included sites, inclusion rate, and snapshot freshness.

2. On-site optimization: TITLE design, description writing, emphasized text, paragraph titles (such as H1, H2), URL processing, link depth, use of Nofollow, optimization of directory pages and content pages, etc.

3. External data: quantity and quality of external links, site-wide external links, homepage external links, and brand awareness.

It is recommended that you build a data model based on these aspects, record each item in detail, and write it into the plan.

Target group analysis, determine website keywords

Analyze and understand what category the target users of the website belong to. Different types of websites require different target users. It is recommended that you do precise customer marketing and not do SEO for the sake of SEO.

After determining the user group, we start to research and analyze the keywords of the client's website. The principle of selecting keywords is to be user-oriented. From the user's perspective, we analyze what keywords they will use to search for the website's products and services. At the same time, we must communicate with the client to determine the keywords of the website. The core keywords of the client's website do not have to be popular, but they must be accurate !

Regarding the method of analyzing keywords, Goolge optimization recommends that you start with the following points:

1. Research your competitors’ website keywords.

2. Keyword mining tools: Google Keyword Planner and SEMRUSH mining tools are particularly recommended here.

3. Search engine drop-down box and related searches.

4. Mining long-tail keywords on the question-and-answer platform.

Website performance monitoring and analysis

After the website has been running for a period of time, as a professional Google SEO optimizer, what you need to do is to analyze and evaluate the Google SEO optimization effect of the website. Monitoring the effect can allow us to clearly understand the return on investment of this Google SEO work, what needs to be improved, etc.

1. Collect statistics on website access data, analyze visitor resource information, and analyze and summarize ways to increase traffic.

2. Conduct statistical analysis on the keywords that have been placed, and summarize the popularity of the keywords at different times and places. At the same time, continuously analyze and improve the effective keywords of this site, especially when there are influences from events.

The analysis of statistical data includes analyzing the traffic statistics system and server logs. Through the analysis of these data, we can also understand the benefits of the entire Google SEO plan, including customer conversion rates, which keywords have high conversion rates, new keyword selection, etc.

In addition, Google SEO is mainly about practice. Without practice, it is nonsense. Scientific and reasonable Google SEO solutions can help us do more with fewer resources. But a good Google SEO solution is nothing if it is not implemented!