How to Optimize SEO for Foreign Trade Independent Stations
As the recognition of independent stations breaks through the circle, the entire market's interest in independent stations hasgreatlyincreased, andmanycompanieshave begun to flock to the independent stationtrack.However, after building an independent station, manybosses and managers of foreign trade companies maybegin to feelanxious.
Building a website isnot difficult, but how to do SEO optimization afterbuilding an independent websiteto increase natural traffic? What tools should be used and what optimization skills should be learned from entry to mastery ofSEO? Today,Yige Technologywill share with you the skills and tools for independent website SEO optimization.
1. SEO Optimization Checklist for Foreign Trade Independent Stations
No.1 Filter target keywords
Use Google'sofficial or third-party keyword tools to filter target keywords, classify and plan the keywords, select the primary and secondary ones, and arrange them naturally and orderly in the website title and description.
No.2 Create a tag
Create unique title tags for each web page. Each web page needs to have a unique title tag, which helps Googledistinguish it from other web pages.
No.3 Optimize pages and URLs
Optimize page navigation and URL hierarchy. Here are a few things to note:
① Use words in the URL, including words related to the website content and structure;
② Use a relatively simple website hierarchy;
③Avoid duplicate URLs. One URL corresponds to only one page.
④ Use lowercase in URLs.
No.4 Create a sitemap file
Whether it is a new site or an old site, sitemap is indispensable, which can make it easier for Google to discover and crawl URLs and content on the website.
No.5 Improve the site infrastructure
To improve the site infrastructure, you need to check the following aspects:
①Set up site SSL certificate and HTTPS;
② Check and optimize the site loading speed;
③ Check whether there are dead links or invalid duplicate URLs in the entire site and deal with them;
④ Improve meta tags, robots, and mobile terminal adaptation;
⑤ Improve website subscription, mailbox and other entrances and structured data submission;
⑥ Ensure server stability.
No.6 Continue to create content
Sustainable creation of content and external links, and continuous production of valuable content required by users and search engines.
2. Commonly used website tools for SEO
No.1 SEMRush
This is a website software used to study website traffic data. In addition to tracking your own website data, you can also use this software to track and study the data of your target website.
No.2 Grammarly
A large number of grammatical errors in website articles will have a bad impact on customer experience. If grammar is not your strong point, you can use this plug-in to correct some simple grammatical errors.
No.3 SEO Quake
This is a Chrome SEO plug-in that integrates a lot of plug-in data. Most importantly, it can directly see the data of SEMRush, making it convenient to directly record the data of the website.
No.4 Keywords Everywhere
This is a very powerful keyword filtering tool that can display various valuable information about the entered keywords, such as monthly search volume, cost per click, competition level, etc.
No.5 Google Ads Keyword Planner
If you have Google Ads running on your website , you can directly use the Keyword Planner in Google Ads to find keywords.
No. 6 Google Analytics
Google Analytics can help you understand the source of your website's traffic, which pages are popular, and which pages have a high bounce rate. You can install Google Analytics to monitor your website traffic.
No.7 Google Search Console
If you want to know which web pages have problems, how to actively submit web pages for inclusion, and submit sitemaps, you need to install the website's webmaster tools.
No.8 Keyword Density Checker
This software can display the keywords on the website, from which it can be determined whether the concentration of specific keywords on the website is too high.
No.9 DeepL
The translation software is not only good at translating English, but also French, German, Spanish and other small languages. It supports a total of 26 languages including Chinese , and is simply a magic tool for foreign trade.
No.10 CopyLeaks
Google really doesn't like plagiarized copywriting, so after the website copywriting is written, the content of the copywriting needs to be checked for plagiarism. This software can help with this checking.
No.11 ScreamingFrog
(https://www.screamingfrog.co.uk/)
This is an SEO software that checks website information . It can check whether your website can be crawled, how many internal links and external links there are in the page, and other website information. It is divided into free and paid versions. The free version has certain restrictions on the number of website pages checked.
No.12 Gtmetrix
(https://gtmetrix.com/)
The loading speed of the website will also have a certain impact on the website. The best loading speed is within 3 seconds. This tool can check the loading speed of the website.
No.13 Canva
(https://www.canva.com/)(Optional payment)
This is an online photo editing tool that provides many copyright-free pictures, icons, templates, etc., and allows you to freely customize the size, color, and cutout of pictures (for a fee).
No.14 GTranslate (optional payment)
This is a paid website translation plug-in. When you need a website with multiple language versions, you can consider this plug-in. Even the free version has many optional language translations. Of course, if you purchase the paid version, you can also make your website have a better ranking in local search results in other countries.
No.15 Yoast Duplicate Post
This is a website page cloning software. If you don’t want to reformat every article and modify the modules again, you can use this cloning software to solve these problems.