Can't use LinkedIn? A super detailed LinkedIn customer development manual

Like Facebook, Twitter or Instagram, LinkedIn is a social media platform. For companies, LinkedIn is a platform that can advertise and publish information and updates, which can help companies reach their most important customers.

However, many people do not know how to develop customers throughLinkedIn. Today, Yige Technology has compiled a detailed practical manual for everyone. Let’s take a look!

1. Establish 500+ connections

Actually, this is just a matter ofdoing it every day.But sometimes we add a lot of people,butvery fewof them reply to us. Yige Technology has specially prepared sometips on adding peopleto share with you:

1. Add people

One disadvantage of LinkedIn's free account is the search limit.When wesearch a certain number of times,it will startto limit our account. Only 3 searchresults will be displayed, and other search results will be blocked and cannot be searched and viewed. It is also difficult for new accounts to add others, soit is normal that the success rate is very lowwhenadding othersatthe beginning. Don't be discouraged.

LinkedIn adopts the six-degree connection rule. Generally, we can establish connections with second-degree connections at most.Themore connections you have , or if you have a large account in your contacts that has many connections, the more potential second-degree connections you will have, and it will be easier to get rid of the search restrictions set by LinkedIn when searching.

To give an easy-to-understand example,ifI have 2,000 contacts and youhave none, thenonce Iagreeto establish contact with you, all of my 2,000 contactswill becomeyour second-degree connections, and you canadd all of my friends, and the restrictions when searching will be much more relaxed.

Soif your success rate of adding people is very low at the beginning, you can try to add some celebrities who specialize in marketing accounts. Those celebritieswant to increase their followers,so they will usually be accepted when we addthem. In this way, we can gradually increaseour success rate ofaddingpeople, and the account will start to grow.

2. Clear target group

There are only two types of target groupsfor foreign trade people on social media platforms: competitors or potential cooperative customers.Weneed to spend a lotoftime and effort to communicate, interact, understand and communicate.

TakeLinkedIn as an example. When Iaddfriends, Iusuallysearch for keywords of my product industry, find relevant people or companies, and invite them.If I wantthem to agree, there must be some demand. What is this demand? We have to figure it out ourselves. It may be a purchasing demand, a marketing demand, an understanding demand, or something else. Once we find the demand point, it will be easy to communicate.

When actively adding friends on LinkedIn, we can send a customized invitation message. How to design the content of this message to better suit the other party's appetiteis a question that deservesour serious consideration.

3. Understand LinkedIn’s positioning

Although there are many overseas social media platforms now,thereare alsobig differencesbetweendifferent platforms. For example, there is a big difference between LinkedIn and Facebook.

LinkedIn is a communication circle for businessmen, where the exchange is about business. In other words, people come here for business opportunities or business exchanges and interactions.

So if we want to gain favor, we need to do more content in this area. In fact, there are two aspects: industry or profession. Industry can be understood as the product field, and profession? It can be understood as the field of job position and work content.

For example, if I work in international trade in the fields of "food machine" and "hexamine", I can often write content related to these two products or content related to international trade on LinkedIn!

Facebookis more personal.You can write about your eating, drinking, defecating, urinating, sleeping, daily necessities, personal emotions, and personal hobbies, making yourself more three-dimensional and helping to deepen the impression in other people's minds.

2. Only do one thing before 500+ connections

If youraccount does not have 500+ connections,it is recommended that youdo nothingbutadd people.Of course, there will bemany people who will suggestyouto join some groups or send development letters to potential customers,which is actually amanifestation ofbeing eager to gain benefits.

As a newcomerto foreign trade,it is understandable thateveryonewantsto place an order quickly. However, if you want to think in the long run, it is not recommendedto arbitrage at the beginning.

If you create a newaccount and join a group right away,not only willyour approval ratebe extremely low, but you won’t be able to achieve anything even if you join. It can also easily undermineyour self-confidence.

It is recommended that youfocus on adding peopleto a new account at the beginning , while also creating content, and thenhave good interactions.Whenthe account contentisgood , the entire accountwillshow a more active and healthy attitude, and inquiries will gradually appear.

Addition principle

1. Only add potential customers from abroad

LinkedInsystem willjudgeourinterests based onthe friendsweadd , and then give corresponding recommendations.The more potential customers in the industrywe add, the more six-degree connectionswewill open, and the better the source of inquiries will be. Itis generally not recommended to add domestic peers,otherwise the account you have workedso hardto buildup will be opened up by peers, andthe work will be in vain. Sodon't add people casually anddilute the concentration of the industry of the account. However, if it is a newly registered LinkedIn account, if you can add domestic peers, then you will be the one who takes advantage.

2. Control the number of people added

Don'tadd too many people or send too many invitations every day. Basically, the total number should be controlled at around 100. Assuming we add100 peoplea day and30 of thempass , there will beabout900 people in a month, andnearly2,700 people in 3 months. Sodon'trush, and stick to it, which is the most efficient way.Of course, when we add people, we should not ignore the risks and add them crazily. If we are blocked, then all our efforts will be wasted.

There is more to finding customers on LinkedIn than just searching for keywords. These five methods can help you find customers:

1.Search for customers by industry name, company name or product name;

2.Find customers through “people you may know”;

3.Find customers through "established friends";

4.Find customers by “setting up a company homepage and product section” on LinkedIn;

5.Add "LinkedIn Group" to find customers.

3. Enrich the homepage content

This is actually called improving and enriching your display surface. This is actually very important.First,it can affect your success rate when adding people and applying to join the group. Second,