Hard-core tips! A comprehensive guide to mainstream YouTube promotion methods!

With the rapid development of the Internet, video marketing has gradually become the mainstream due to the advantages of video in conveying information more intuitively, persuasively and appealingly. As the world's largest video website, YouTube has an unshakable position in the video social media industry and has great commercial value for overseas brands.

However, many brands are at a loss after creating a YouTube account, not knowing what to do next. So how to promote on YouTube? What are the promotion methods?

In this issue, Yiyige Technology will lead you to conduct a comprehensive analysis of the three mainstream YouTube promotion methods to help you get started quickly!

YouTube SEO (Search Engine Optimization)

YouTube is the second most visited search engine in the world, and the search engine function brings the need for SEO. So what is the role of YouTube SEO optimization? There are two main advantages:

1. Improve Google search rankings:In recent years, Google search results have become increasingly diversified. If Google determines that users of a certain search keyword will be interested in related videos, it will recommend and display related YouTube videos in the search results, allowing the brand to gain more exposure.

2. Increase the chances of appearing in YouTube recommendations:The better the brand’s YouTube video SEO is, the more likely the YouTube algorithm is to recommend brand-related videos to your target audience.

After understanding the benefits of YouTube SEO, we need to clarify one key point about optimizing YouTube SEO: The research on YouTube video SEO is not exactly the same as that on website SEO. The main reasons are as follows:

1. Different traffic sources: The traffic source of YouTube videos mainly comes from "Suggested videos". The first thing that comes into view for every user when entering YouTube is the recommended videos. "YouTube search" ranks third, accounting for only about 17%.

Therefore, when we do YouTube SEO, we need to focus on what kind of keywords are more likely to appear in "recommended videos".

Second, user usage habits are different:data shows that a keyword that can get 100,000 searches per month in Google may only have 50 searches per month in YouTube; for example, some keywords with extremely high monthly search volumes in YouTube may not have high monthly search volumes in Google. This shows that the user usage habits of YouTube and Google are different.

To give the most direct example, in daily life we will not search for the same content on iQiyi as we would on Baidu. Therefore, the SEO of YouTube videos is somewhat different from the SEO settings of search engines.

YouTube Influencer Marketing

As Generation Z gradually becomes the main force of consumption, more and more consumers no longer trust traditional media advertising, but prefer relevant recommendations from people they trust. YouTube, with 2.476 billion users worldwide, is not only the second most visited website in the world, but also the second most used social platform in the world. More and more creators are starting to post their own videos on YouTube, and more and more brands are starting to cooperate with these creators to conduct YouTube influencer marketing.

YouTube influencer marketing has the following advantages:

1. High conversion rate:The conversion rate generated by YouTube ads is often lower than that of influencer marketing (about 2.7%), at about 0.5%. Because influencer fans have more obvious audience characteristics, influencer promotion can reach the target audience more accurately. Coupled with the fans' love and trust in the influencer himself, the conversion rate of influencer marketing is very impressive.

2. High-quality content and effective delivery of brand content:YouTube is a mainstream video platform in the world. Most influencers have very good creative abilities and their videos are relatively high quality. Therefore, brands can vividly display their products through interesting and high-quality content, thereby calling on fans to pay attention to and purchase products. In addition, YouTube influencer marketing can play different marketing roles at different product stages .

3. It is beneficial to the brand's Google SEO ranking:In recent years, Google search engine has attached more and more importance to video search results. In many cases, video-related results are ranked first in the search results. Therefore, a high-quality YouTube video and link can effectively improve the brand's Google search results ranking and increase exposure.

Of course, YouTube influencer marketing also has its relatively difficult aspects. For example, since the production of high-quality long videos is time-consuming and labor-intensive, the price of influencers on the YouTube platform is relatively high compared to other platforms, and the cost of brand influencer marketing is also relatively high.

And although high-quality long videos will attract more people's attention, data shows that the click-through rate of the promotional link under the video is not that impressive. This is because most people will go directly to Amazonor the brand's official website to buy the product after watching the video. Therefore, most of the time, the click and conversion data of the YouTube platform is not comprehensive and cannot be fully used to measure the effectiveness of influencer marketing.

YouTube Advertising

With a huge user base, the commercial value potential of the YouTube platform is unlimited. According to statistics, YouTube ads have a viewing and listening rate of up to 95%. Traditional video ads only have an average viewing rate of 66%. More than 40% of global online shopping users indicate that they have discovered and purchased the promoted products after watching YouTube ads.

The main advantages of YouTube advertising are as follows:

1. Wide user coverage:After more than ten years of development since 2005, YouTube has more than 2 billion users every month; the total daily viewing time of YouTube videos by users around the world exceeds 1 billion hours; in the United States, the number of users aged 18-34 watching YouTube on mobile phones has exceeded that on TV.

2. Brand exposure & sales leads:Paid promotion on YouTube can not only bring brand exposure to businesses, but also obtain sales leads. Data shows that 70% of users searched for or purchased a brand product after seeing a brand ad on YouTube.

3. Various delivery formats and flexible costs:There are mainly 7 types of YouTube advertising formats, and brands can choose flexibly according to their budget and product features.

The budget for YouTubeads is entirely determined by the business. The two most common paid promotion methods are CPM (very helpful for brand exposure, charged per thousand impressions) and CPV (charged per "view"). Multiple charging standards allow brands with different budgets to use YouTube ads flexibly, reducing the pressure of brand promotion.

The secret to YouTube advertising is to constantly try and analyze the market, use the right YouTube advertising creativity, accurate crowd positioning and carrier selection to deliver ads to the ideal customer group. Then, by continuously optimizing advertising + website performance, you can get more brand exposure, sales leads and sales for merchants.