7 Most Effective Google Promotion Strategies for Foreign Trade Enterprises

What is B2B Advertising

B2B (short for Business-to-business) advertising is advertisingwhereone business sells its products or services to another business. This is different from business-to-consumer ( B2C), which is advertisingwhereone company sells its products or services to consumers for personal use or consumption.

The Difference Between B2B Advertising and B2C Advertising

The sales cycle of B2C advertising is generally shorter. A B2C sale can take only a few minutes, but the average sales cycle of a B2B company is 102 days. B2C advertising is mainly aimed at individual customers, while when making B2B sales, you need to face a team of multiple customers, sometimes even a department.

7 Most Effective Google Promotion Strategies for Foreign Trade Enterprises

1. Accept longer sales cycles

The best B2B sales don’t happen overnight. Some sales can take more than 12 months. Using this time to build trust with your customers through Google PPC advertising is doubly beneficial to you. Not only does it slow down your sales team’s intensepace , butit also allows your account team to lock in long-term customers because your advertising content hasbuilta goodcustomerbaseduring this time .

2. Keep the advertising content in order

Create an advertising account for each websiteandset up a corresponding advertising campaign in the account.Each product, release or service corresponds to an advertising campaign. In each advertising campaign, there should be many advertising groupsdivided according to sales purposes, and each advertising group should be equipped with corresponding keywords and advertising slogans.

Google Ads Account Structure

3. Research as many keywords as possible to understand your client’s industry

The most valuable thing you can do to build a successful B2B Google Ads campaign is to research your client’s services and related industry information. You need to have a deep understanding of your client’s products or servicestofind the most specific keywords tohelp youaccurately find your target users.

4. Identify your target audience

You can observe the customer information of those who visit the website through natural search to preliminarily confirm the audience to which the advertisement is to be delivered, which can save some time in the early stage of researching the target customer group.

5. Add negative keywords

For most keywords, there are some obviously related words that are used with completely different intents.Avoiding these words can help you deliver your ads to your target customers more accurately.

6. Optimize ad content and landing pages

Although seemingly insignificant, the copy of your ad and the landing page that users see after clicking on it have a profound impact on the success of your Google Ads.

A concise and effective landing page

7. Enable retargeting

In B2B advertising, a large portion of customers who have browsed your website will not directly purchase products, so sending ads to these customers again can deepen their impression of your website content and make it more likely that they will consume.