Activity Review▏What are the pain points for foreign trade companies to expand their brands overseas?

“ The purpose of marketing is to reduce the information asymmetry between buyers and sellers, and information asymmetry is also the biggest pain point that current purchasing decision makers face in the purchasing process .”

On September 2, Yige Technology and the Google team successfully held an offline theme sharing event titled "Google has strategies for overseas trade" at the Google Overseas Experience Center in Foshan .

For this event, we invited Shi Meng, Director of Agency Management Department of Google China, who has many years of experience as a McKinsey consultant, and Xu Yang, Deputy General Manager of Yige Technology , to discuss the latest marketing strategies for B2B companies with more than 40 foreign trade companies on site, using Google's global presence.

Vincent , a digital marketing consultant from E-Song Technology, opened the event by explaining Google's overseas experience center to the guests. Then Shi Meng shared a keynote speech on "Google Ads, Helping Enterprise Brands Go Global" with everyone.

During the event, Ms. Shi Meng shared the current global situation of various foreign trade industries, and proposed that the purpose of marketing is to reduce the information asymmetry between buyers and sellers . Product promotion plays an important role in information transmission in the procurement process. Promotion activities aimed at improving information transparency and reducing information gaps can better build customer trust. Every successful brand case shared shows the importance of overseas digital marketing .

Afterwards, our Vice General Manager of Yige Technology, Xu Yang, shared with everyone "New Ideas for Overseas Exhibition Marketing, Using Google to Acquire Exhibition Buyers" . Through overseas exhibition search reports in various industries, he summarized the key points for overseas exhibition promotion and proposed that the combination of official website + YouTube video promotion is an effective promotion method for our brand to highlight its advantages during the exhibition.

Yige Technology aims to share useful foreign trade information and the latest foreign trade strategies in every event, so that every company and every foreign trade person can gain something from every event they participate in. It provides accompanying services to every foreign trade company and helps more foreign trade companies obtain valuable inquiries .