Public course on improving foreign trade skills: how to improve product competitiveness at low cost!

2021-05-17 Publish

"Welcome to Foshan Yige offline knowledge classroom

"Marketing around the world without leaving home "

Next, let’s review the theme “ Theory first, then practice”

Free public courses for improving the skills of foreign trade elites 》 Offline knowledge classroom

Things about going out to sea

Let's Go Together

The world economic structure changes slightly every 10 years and greatly every 30 years. Cross-border e-commerce has swept the world with the help of the Internet. How can foreign trade companies find their own wealth code on overseas platforms such as Amazon, Google, and YouTube? How can foreign trade elites break through their own bottlenecks and create more value? How can we accurately select products in advance to prepare for the arrival of Amazon's 2021 peak season?

It has become a trend for Chinese enterprises to go overseas. Yige and CosCloud jointly focused on foreign trade marketing. Yesterday afternoon, Henry, who has 10 years of experience in Google promotion, and Ethan, an overseas marketing expert with 5 years of experience, shared with us how enterprises can acquire customers and shape their brand image at low cost, and how to expand overseas markets through Amazon.

Next, let’s review what happened in the sea circle yesterday!

①

Google Overseas Experience Center | Foshan Yige Operation Manager

Henry Xiao

10 years of practical experience in Google promotion

Worked for Google (Beijing Headquarters)

Managed more than 1,000 overseas promotion accounts

One of the few senior advertising professionals who is responsible for strategy, marketing and training

Good at account and website user data analysis

Proficient in multiple overseas digital marketing and promotion channels

Help hundreds of well-known domestic and foreign companies successfully promote overseas markets

The renewal rate of cooperative customers is as high as 70%

②

Google Overseas Experience Center | Marketing Director of Keshi Cloud

Ethan Luo

Five years of overseas digital marketing experience

Good at B2B/B2C foreign trade marketing

Senior course lecturer

Can help you solve all your concerns about improving cross-border e-commerce operations

PART 01

[Breaking the traffic bottleneck]

Low-cost customer acquisition and brand image building

How to effectively promote traffic and branding on Google Ads and YouTube? The courses launched on site can not only provide training and teaching for overseas companies, but also help them activate overseas markets.

Why display advertising?

Henry said that Google can help Chinese foreign trade companies find the right market, discover the needs of potential customers and acquire overseas consumers , and combine Google's precision marketing to realize the localized operation of Chinese developers.

It can be said that Google products have become an important part of many people's lives, with each platform having more than 1 billion users . Google's influence is far-reaching, and it also provides strong endorsement for companies to go overseas.

Why B2B companies going global should use YouTube

According to relevant data, Google's video website YouTube has 1.5 billion users . A survey of users found that 60% of YouTube subscribers would follow shopping suggestions from their favorite creators (i.e. Internet celebrities), and 74% of users believed that YouTube could help develop new ideas and trends and gain wider attention.

YouTube has become the second largest traffic pool for acquiring new customers. Henry said that YouTube is very helpful in building brand trust, promoting inquiry conversion, and shortening the B2B purchasing decision cycle.

PART 02

[Amazon Getting Started Guide]

Product selection analysis to win the peak season

Starting an Amazon business from 0 to 1

In order to help more SMEs further understand overseas markets, master digital marketing skills and achieve better development in overseas markets, we provide assistance and analysis to SMEs through multi-faceted channels on the problems they encounter when going overseas.

As Ethan said in the open class: For more foreign trade companies, seeking more sales channels and upgrading and transformation will still become the direction of foreign trade development when the overseas epidemic situation is still unclear.