Event Review | Empowering the industry and expanding globally - New ways of marketing at B2B exhibitions

On the afternoon of November 2 , Nanhai District's "B2B+Industry Chain" e-commerce promotion month series of activities - "Empowering Industries, Expanding Globally - New Ways to B2B Exhibition Marketing" was successfully held in Nanhai (Yuneng) Cross-border E-commerce Industrial Park under the guidance of the Nanhai District Economic Promotion Bureau , hosted by the Nanhai District E-commerce Association , and strongly supported by Foshan Yige | Google Overseas Experience Center . The Nanhai District Economic Promotion Bureau , leaders of various industry associations and more than 50 corporate representatives attended the event.

In recent years, companies participating in offline exhibitions have faced many challenges, including: it is impossible to establish connections with new customers before the exhibition, and the brief contact during the exhibition cannot leave a deep impression on customers; at the same time, during the exhibition, there is fierce competition among peers, and how to make exhibitors stand out from many competitors and win the attention of customers has become an important issue; after the exhibition, email communication is mostly ineffective and there is no continuous communication channel. Many B2B companies are looking for ways to maximize the effect of the exhibition.

This event brought together experts who have been deeply involved in online marketing in the foreign trade industry for many years to share with everyone how foreign trade sales teams can seize exhibition opportunities, reach high-potential customers through multiple channels through new marketing methods such as online promotion + offline exhibitions, expand more customer acquisition leads, and promote efficient order conversion.

Lecturer —— Foshan Yige|Google Overseas Experience Center Xu Yang

Mr. Xu conducted a systematic analysis of the brand search and consumption behavior habits of B2B buyers at the exhibition , and then listed some typical successful cases to demonstrate his ideas, gradually guiding companies to understand how to combine the company's booth, official website and promotion on platforms such as Google and YouTube before, during and after the conference , effectively carry out online marketing planning, accurately reach exhibition buyers, and expand the conversion effect of the exhibition.

Lecturer——Li Yidi from Xinghai Digital Media

Lecturer: Liu Dide of Dasen Forest Logistics

Lecturers exchanged ideas with enterprise representatives

Under the wave of the digital age, online marketing is becoming a new way for foreign trade companies to promote their brands and attract online traffic and offline transactions. Foreign trade factories and enterprises must also keep pace with the times. The sharing of guest lecturers has opened up new marketing ideas for foreign trade people and brought new customer acquisition opportunities for enterprises.

In the post-epidemic and digital era, more and more foreign trade companies are aware of the irreversible trend of online marketing and the importance of digital transformation. With the rapid development of the Internet, social media and search engines have become important channels for promotion. If we want to achieve new growth in our business, we need to actively explore diversified channels, attach importance to brand building, and enhance customer experience. Only in this way can we remain invincible in the fierce market competition and open up a new path of growth.

Let us seize opportunities, meet challenges and achieve brilliance together!

If you have more questions about foreign trade online marketing, or are very interested in new ways of foreign trade digital transformation, please feel free to contact us. Yige Technology's professional overseas marketing and promotion consultants provide you with customized solutions, striving to obtain more valuable inquiries for enterprises and make every investment achieve the ideal effect!