Event Review | LinkedIn Opens a New Track for Global Customer Acquisition

On the afternoonofMay24,the "LinkedIn Opens a New Global Customer Acquisition Track" event co- organizedby the Foshan Nanhai District E-Commerce Association and Foshan Yige | Google Overseas Experience Center was grandly held at the Foshan IFC International Financial Center.

This event aims to help companies open up a new track for overseas customer acquisition in Foreign Trade 4.0, learn to use the LinkedIn platform to accurately reach global business decision makers, and get the ultimate skills for developing key customers. We have specially invited LinkedIn marketing expert Hu Qinshi and Google's overseas expert Xu Yang to share LinkedIn's new methods for global customer acquisition.

∧Hu Qinshi, General Manager of LinkedIn China Marketing Solutions Channel Business

First, Hu Qinshi, General Manager of LinkedIn China Marketing Solutions Channel Business, gave a speech on the topic of "LinkedIn Marketing SolutionsHelp Chinese Enterprises Go Global".

Mr. Hu explained how to get rid of misunderstandings and make digital marketing methods truly drive the growth of overseas business through the core value of LinkedIn marketing solutions, products and LinkedIn's empowerment of diversified marketing scenarios; how to quickly build an overseas digital marketing system and accelerate the pace of global expansion of Chinese B2B companies.

∧Foshan Yige | Deputy General Manager of Google Overseas Experience Center - Xu Yang

Then, Xu Yang, Deputy General Manager ofFoshan Yige|Google Overseas Experience Center,gave a speech on the theme of "LinkedIn's Winning Strategy".

Mr. Xu first elaborated on the eight techniques for using LinkedIn to develop customers; then he introduced what keyword positioning is and how to find it on the LinkedIn platform; finally, through case presentations and on-site operations, he explained in an easy-to-understand way how to create a professional LinkedIn personal homepage and content operations.

LinkedIn launched a new global customer acquisition track event, with hundreds of companies participating and nearly 150 people arriving at the venue to sign in. More than 95% of the companies said they were very satisfied with the content of the event. While helping companies sort out their daily operating strategies and LinkedIn's practical customer acquisition skills, it also provided guidance for future planning of foreign trade market strategic layout.